Culture GTM

Kalshi is defining a new category

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

• Our vision: well… build the largest financial market on the planet.

• Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

We’re looking for a strategic and execution-oriented Culture GTM Lead to help Kalshi define and scale its approach to culture-driven growth. This role sits at the intersection of marketing, partnerships, community, and product distribution, with a mandate to identify where culture meets prediction markets (and then turn that insight into sustained user growth).

You’ll be responsible for determining which cultural moments, communities, and categories Kalshi should engage with, how we show up authentically in those spaces, and how we convert attention into long-term, high-quality users. This is a highly cross-functional role with ownership from strategy through execution, operating in a fast-moving, experimental environment.

What You’ll Do

• Develop and own Kalshi’s culture GTM strategy, identifying priority cultural categories, moments, and communities to pursue (e.g., sports, entertainment, internet culture, live events)

• Evaluate and test different culture-driven acquisition channels, including events, partnerships, creators, and community-led activations

• Design and execute referral and incentive strategies tailored to culture-first audiences to drive organic growth

• Partner closely with Marketing, Product, Design, and Data to launch experiments and iterate quickly based on performance

• Define success metrics for culture GTM initiatives and analyze performance to inform future investment and prioritization

• Build playbooks for how Kalshi engages with cultural moments in a way that is timely, authentic, and on-brand

• Identify opportunities to turn real-world or digital cultural moments into scalable acquisition engines

What You Bring

• 3–6 years of experience in growth marketing, go-to-market, partnerships, community, or a related role in consumer tech, media, or fintech

• Proven ability to translate cultural insight into concrete GTM strategies and execution

• Strong strategic thinking paired with hands-on execution — you’re comfortable building from zero

• Experience designing or scaling referral, ambassador, or community-driven growth programs

• High ownership mindset with the ability to manage multiple experiments and priorities simultaneously

• Strong cross-functional collaboration skills and comfort working in fast-paced, ambiguous environments

• Excellent written and verbal communication skills

Bonus

• Experience working with creators, cultural institutions, live events, or entertainment-driven brands

• Background in consumer fintech, marketplaces, or regulated consumer products

• Deep intuition for internet culture and emerging trends

NYC Pay Transparency Disclosure

Salary Range: $140,000 to $190,000 annually plus equity and benefits.
This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out — we’re always happy to discuss.

Our Culture

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.