Cultural Strategist

Title: Cultural Strategist

Location: New York, NY (In NYHQ Monday-Thursday)
Reports to: CEO

Compensation:$80k-100K/Annually

Bubble is a modern skincare brand built on clinical results, emotional connection, and a deep partnership with our community. We are looking for a Cultural Strategist and Copywriter who can help us stay tapped into culture, shape how we show up across platforms, and bring smart, fresh thinking to the brand’s voice and creative storytelling.

This is a hybrid role. You will be the person who spots cultural opportunities and also knows how to turn those insights into sharp copy, clear messaging, and ideas that feel native to the world our audience lives in. You will bring the thinking of a strategist with the instincts and craft of a copywriter.

You will work closely with Marketing, Creative, Social, PR, and Community to shape the stories we tell and the moments we create.

What You Will Do

Track trends, language, and behaviors across TikTok, Instagram, YouTube, Reddit, Discord, and emerging platformsIdentify cultural moments and shifts that matter to Bubble and translate them into clear ideas and brand opportunitiesWrite standout copy across social, campaigns, brand moments, product storytelling, and creator-facing ideasPartner with Creative on campaign direction, messaging, and story anglesHelp shape the brand’s voice and make sure we communicate in a way that feels modern, warm, and true to our audienceDevelop culturally rooted POVs, insights decks, and clear recommendations for Marketing and CreativeSupport Social with platform-native ideas, trend-driven concepts, and fast-turn copyCollaborate with Community to bring audience insight into everything we createWork with PR to identify cultural hooks for press moments and brand storytellingChampion language, tone, and cultural sensitivity across the brand

Who You Are

You come from a creative agency, publisher, or culture-driven brandYou are both a thinker and a writer. You can see the idea and also write it in a way that feels aliveYou understand youth culture, internet behavior, and what makes something feel currentYou move fast and stay grounded in clarity and good judgmentYou bring strong POVs and are comfortable guiding teams toward what will resonateYou can write in different tones but understand when to use the Bubble voiceYou know what makes something culturally relevant rather than simply trend-drivenYou thrive in collaboration and love working directly with Creative and Social teams

What You Bring

4 to 8 years in cultural strategy, creative strategy, or copywriting at an agency or brandA deep understanding of TikTok and how to write for platform-native formatsStrong writing samples that show range and insightExperience turning cultural insight into creative ideasA passion for beauty, youth culture, or lifestyle brands is a plusA proactive, curious mindset

Why Bubble

At Bubble you will help build a brand that is clinically grounded, emotionally meaningful, and culturally fluent. You will have an active role in the ideas we create, the stories we tell, and how we show up for our community. This is a place where your thinking and your writing both matter, and where you will help shape the next chapter of the brand.