Cultural Strategist

Confidential

Madrid, Comunidad de Madrid, Spain permanent

Posted: May 12, 2026

Job Description

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

Drive impactful, culturally relevant brand and communication strategies that connect business objectives with audience needs. The mission of this role is to transform data, consumer insights, and market trends into innovative strategic directions that enhance brand positioning, accelerate business growth, and create meaningful engagement across channels.

Key Responsibilities

Strategic Planning & Insights

• Develop and implement data-driven brand and communication strategies aligned with business goals.

• Conduct cultural and trend analysis to identify emerging opportunities.

• Translate complex market research, audience insights, and data analytics into actionable strategies.

• Define the best channels and media mix for each campaign based on category, audience, and business objectives.

Collaboration & Execution

• Work in close partnership with data teams, while collaborating cross-functionally with creative and social teams, to transform insights into innovative and effective strategic solutions.

• Maintain constant collaboration with data teams to transform analytics and insights into actionable strategic recommendations.

• Support the development of creative concepts, ensuring they are culturally relevant and aligned with brand goals.

• Present strategic recommendations to clients, ensuring clarity and impact.

• Optimize strategies based on performance data, making iterative improvements.

Performance Analysis & Optimization

• Analyze campaign results, audience behavior, and social listening insights to measure impact and effectiveness.

• Monitor conversations, cultural signals, and brand perception through social listening and trend analysis tools.

• Identify areas of improvement and innovation for future campaigns.

• Develop structured strategic presentations with strong narratives and insights.

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