CTV Performance Marketing Director

About Us

Volley is the leading developer of AI-powered games for Amazon Alexa, Samsung, LG, Roku, Fire TV, and mobile devices. Our games attract millions of users every month. Popular Volley games include Song Quiz, Jeopardy!, CoComelon: Sing and Play with JJ, and The Price Is Right.

We believe voice interfaces will become the main way people access entertainment in their living rooms, kitchens, bedrooms, and cars. We’re building a bundled subscription product similar to Netflix or Spotify for the emerging category of “AI-powered games.”

Volley was founded by Max Child and James Wilsterman in 2016 and went through Y-Combinator in 2018, landing a spot on the 2022 YC Top Companies List. We’re a quickly-growing team that truly enjoys working togther, headquartered in downtown San Francisco in the historic Phelan Building.

Role Summary

Volley is seeking a Director of Performance Marketing to own subscriber acquisition across our CTV app portfolio. This is a senior, high-impact role focused on driving installs and subscriptions for Volley's apps on smart TV platforms—Roku, Amazon Fire TV, LG, Samsung, and others.

What You'll Do at Volley

• Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms.

• Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads.

• Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising.

• Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes.

• Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV.

We're Excited About You Because You Have

• Deep, hands-on experience with CTV platform marketing—understands Roku, Fire TV, LG, and Samsung as app ecosystems, not just ad channels.

• Track record driving subscriber or user acquisition for streaming apps or CTV-native products.

• Technical fluency in attribution and measurement—can spec requirements for data teams, interrogate vendor claims, and build systems from scratch when needed.

• Existing relationships with platform partners and CTV adtech vendors.

• Comfort managing large budgets (tens of millions) with clear accountability for performance outcomes.

• Strong analytical skills—fluent in CAC, LTV, ROAS, incrementality, and can build the models to optimize against them.

• Senior presence—can hold their own with platform partners, agencies, and executive stakeholders.

Bonus Points

• Experience building attribution infrastructure from scratch or leading significant measurement initiatives.

• Background in mobile gaming UA (understanding of platform dynamics translates well).

• Familiarity with casual gaming and/or consumer subscription products.

• Experience scaling spend from early-stage to $10MM+ budgets.

Our Stack

• TikTok

• Meta

• Amazon

The Hiring Process

• Stage 1 (Preliminary Video Call): with a member of our Recruitment team

• Stage 2 (Hiring Manager Call): with the team's Hiring Manager

• Stage 3 (Virtual Presentation): with cross-functional leaders

• Stage 4 (Onsite Interview): with various cross-functional partners and team members

As an AI company, we’re a huge believer in the value of AI tools. That being said, the interview process is intended as a conversation - we want to get to know you and your experience. Please refrain from using AI tools during all Volley interviews unless otherwise specified.

Volley is committed to the full inclusion of all qualified individuals. As part of this commitment, Volley will ensure that persons are provided reasonable accommodations throughout the hiring process. If any reasonable accommodation is needed, please reach out to your hiring contact.