CRO & Experimentation Lead Sr. Analyst

CRO & Experimentation Lead Sr. Analyst

Country: Spain

IT STARTS HERE

Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.

THE DIFFERENCE YOU MAKE

The Wealth Management & Insurance division is looking for a CRO & Experimentation Lead Sr. Analyst based out of Madrid.

We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

Experimentation Roadmap

• Define and maintain a global experimentation roadmap aligned with strategic growth priorities in collaboration with Global Marketing Team.

• Identify high-impact optimization opportunities across digital insurance journeys (Auto, Home, Health, etc.).

• Translate business objectives and customer insights into structured test hypotheses.

• Prioritize experiments based on expected business value, customer impact and feasibility.

• Ensure alignment between CRO initiatives and Product, Growth and Paid Media strategies.

Global Testing Framework

• Design and maintain a standardized global testing framework, including:

• Test design methodology

• Hypothesis structure

• Statistical validation criteria

• Documentation standards

• Governance processes

• Define minimum experimentation standards for countries.

• Ensure consistency in measurement, reporting and learning documentation.

• Partner with the Digital Analytics Lead and Global Marketing Teams to ensure correct attribution and impact measurement.

• Support local markets in implementing A/B and multivariate testing correctly

Behavioral Science Application

• Integrate behavioral science principles into digital journey optimization.

• Diagnose behavioral barriers to conversion (friction, cognitive overload, trust signals, framing, etc.).

• Redesign choice architecture (sequencing, defaults, simplification, anchoring).

• Collaborate with UX and Product teams to embed behavioral insights into design decisions.

• Promote customer-centric and psychologically informed experimentation approaches across markets

Scaling Winning Tests Across Markets

• Identify high-performing experiments and assess scalability potential.

• Develop playbooks to replicate successful tests across countries and products.

• Coordinate cross-market rollout of validated improvements.

• Ensure that learnings are shared systematically across the Insurance domain.

• Monitor post-rollout performance and validate sustained impact.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• At least 7 years of professional experience, with 5+ years in CRO, experimentation or digital optimization roles. (Required)

• Experience working in multinational, matrix organizations. (Required)

• Experience in insurance or financial services. (Preferred)

• Knowledge of insurance products and business models. (Preferred)

• Experience working in international and multicultural environments. (Required)

Education

• Bachelor’s degree in marketing, Business, Analytics, Engineering or related fields. (Required)

• MBA or postgraduate studies. (Preferred)

Languages

• Fluent in English and Spanish. (Required)

• Portuguese is highly desirable.  (Preferred)

Hard Skills

• Hands-on experience designing, executing and analyzing A/B and multivariate tests.

• Strong knowledge of digital analytics tools (Google Analytics 4, Adobe Target or similar). (Required)

• Working knowledge of HTML, CSS and JavaScript to understand implementation constraints. (Required)

• Strong analytical rigor combined with pragmatic execution mindset. (Required)

• Strong analytical mindset, attention to detail and ability to detect subtle trends and performance drivers. (Required)

• Solid knowledge of Conversion Rate Optimization and experimentation methodologies. (Required)

Soft Skills

• Strong understanding of behavioral science and user psychology principles. (Required)

• Ability to influence stakeholders across markets without formal authority. (Required)

• Excellent stakeholder management and communication skills; a true people-oriented profile. (Preferred)

WE VALUE YOUR IMPACT

Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

• We’re enable our teams to go beyond through global opportunities and broad career paths.

• Flexibility that works. Enjoy a hybrid working models—some days remote, some days onsite with your team—along with flexible hours.

• Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)

• Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.

• Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.

• Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing.

• We know family is everything. That’s why we offer childcare support and family-friendly programmes tailored to each life stage.

• Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.

• Extra benefits. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!

We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.

LOCAL COMPLIANCE

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

WHAT TO DO NEXT

If this sounds like a role you are interested in, then please apply.
 

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?