CRO - Account Manager

Job Title

Conversion Rate Optimisation (CRO) Account Manager – E-commerce

Job Overview

Growth Needle is seeking a highly capable Conversion Rate Optimisation (CRO) Account Manager to lead client relationships and drive delivery across CRO and web optimisation projects for ambitious eCommerce brands.

In this role, you will act as the operational centre between clients, strategists, designers, and developers. You will translate business goals into structured CRO strategies, clear roadmaps, and high-quality execution. This is not a passive coordination role — it requires strong leadership, strategic thinking, and exceptional organisation.

You will manage high-value client relationships while ensuring projects move forward with clarity, pace, and precision. The ideal candidate combines strong CRO expertise with confident client leadership and the ability to drive delivery standards across a multidisciplinary team.

Working with Growth Needle offers exposure to fast-growing eCommerce brands and the opportunity to play a key role in shaping conversion strategies that drive measurable commercial results.

Responsibilities

Client Leadership

• Serve as the primary point of contact for key client accounts.
• Lead onboarding sessions and regular strategy calls with structure, confidence, and clear outcomes.
• Translate client business goals into CRO strategies, optimisation roadmaps, and execution plans.
• Proactively manage expectations, priorities, and project risks.
• Build long-term client relationships through strong communication, reliability, and strategic insight.

CRO Strategy, Audits & Roadmapping

• Conduct qualitative and quantitative CRO audits to identify optimisation opportunities.
• Translate analysis and insights into prioritised CRO roadmaps.
• Plan experiments and site improvements aligned with key eCommerce metrics such as CVR, AOV, LTV, and funnel performance.
• Identify and communicate strategic growth opportunities for clients where relevant.

Delivery & Project Execution

• Manage project delivery within ClickUp, ensuring clear scoping, prioritisation, and timelines.
• Write detailed briefs for designers and developers to ensure accurate execution.
• Conduct quality assurance on design and development outputs to maintain high standards.
• Ensure work remains organised, commercially aligned, and delivered on schedule.

Pod Leadership (Design & Development)

• Lead cross-functional pods of designers and developers.
• Set clear expectations and maintain high delivery standards.
• Ensure alignment across teams and maintain delivery momentum.
• Contribute to improving systems, workflows, and SOPs as the agency scales.

Qualifications and Experience

• Minimum 3 years’ experience working with eCommerce websites or Shopify environments.
• At least 2 years’ experience in Conversion Rate Optimisation (CRO).
• Minimum 2 years’ experience as an Account Manager, ideally within a digital agency environment.
• Demonstrated experience managing delivery with designers and developers.
• Strong understanding of eCommerce performance metrics including CVR, AOV, LTV, funnel performance, and experimentation frameworks.
• Experience managing client relationships and leading strategic discussions.
• Strong briefing and quality assurance capabilities for digital product delivery.
• Experience in a CRO or performance marketing agency is highly advantageous.
• Experience working with direct-to-consumer (DTC) eCommerce brands is strongly preferred.
• Access to a reliable laptop, stable high-speed internet connection, and a professional home working environment.