CRM Team Lead: Promotions & Gamification

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

CRM Team Lead: Promotions & Gamification
Relocation to Spain | Full-time |
About the Role
At Medier, we’re building a next-generation player engagement ecosystem — and we’re looking for a CRM Team Lead (Promotions & Gamification) to drive it.
In this role, you’ll act as the strategic force behind how we engage, retain, and re-activate players. You won’t just run campaigns — you’ll design a cohesive system where promotions, gamification, and lifecycle CRM work together seamlessly.
You will be the key CRM stakeholder across departments, ensuring that every seasonal campaign and onsite feature contributes to long-term player loyalty and measurable business growth.
What You’ll Do
- Own CRM Strategy for Promotions
Lead the CRM side of large-scale seasonal campaigns (World Cup, Festive events, and more), aligning with Product, Design, and Sports/Casino teams.
- Build a Gamification Ecosystem
Integrate onsite tools such as tournaments, missions, progress bars, and reward shops into the full player lifecycle — from onboarding to reactivation.
- Define & Scale Processes
Establish clear workflows for how promotions are requested, developed, launched, and communicated to players.
- Optimize Engagement Mechanics
Analyze and improve onsite features (e.g. Boosts, Missions), driving higher opt-in, engagement, and completion rates.
- Lead & Mentor the Team
Manage and grow a team of CRM managers, ensuring high-quality execution of the promotional calendar and consistent campaign excellence.

What We’re Looking For

• Strong experience in iGaming CRM, with a focus on promotions and lifecycle marketing

• Proven leadership experience managing teams and cross-functional stakeholders

• Deep understanding of player psychology and gamification mechanics

• Ability to think strategically while driving hands-on execution

• Experience working with complex, multi-channel CRM systems

Relocation Package (Spain)
We make your move smooth and stress-free:

• Full coverage of relocation flights

• Comfortable accommodation provided upon arrival

• Full visa sponsorship and support

• Opportunity to live and work in Spain

Reshape marketing
with us. Let’s work!

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