CRM Sponsorship Activation Manager

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We’re looking for a Partnership Activation Manager to take ownership of CRM activations across all current and future sponsorships, partnerships, and collaborations. Whether it’s a top-tier sports team, an entertainment property, or a cultural moment, your mission is to turn brand partnerships into engaging, value-driving player experiences. You’ll be the key link between our commercial deals and CRM execution, ensuring that we extract full value from every partnership and deliver standout campaigns across channels.

Key Responsibilities

• Lead CRM activation for all sponsorships and partnerships, translating rights and assets into compelling campaigns.

• Plan and execute end-to-end activations across all CRM touchpoints: email, SMS, push, in-app, and onsite.

• Work cross-functionally with CRM, vertical, product, creative, and legal teams to bring partnership campaigns to life.

• Collaborate with internal teams and external rights holders to align on asset usage, timelines, and compliance.

• Maintain a central calendar of all partnership activation opportunities, ensuring we stay proactive and coordinated.

• Drive campaign performance through testing, data insights, and continuous optimization.

• Help shape the strategic roadmap for how we activate new types of partnerships in CRM.

• Keep a close eye on trends and competitor activity to inspire new and better ways to activate.

What You Bring

• Experience in CRM, campaign planning, or brand/partnership activation, ideally in a digital-first environment.

• Strong understanding of how to turn partnership rights into engaging, multi-channel campaigns.

• Comfortable managing projects and working cross-functionally with multiple teams and stakeholders.

• Creative mindset with a commercial edge, you know how to make campaigns exciting and effective.

• Strong communication skills and confidence working with external partners and internal teams.

• A passion for sports, entertainment, or cultural partnerships, and the impact they can have when done right.

• Experience in online gambling, e-commerce, or another fast-moving, regulated industry is a plus.

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