CRM Specialist

Role’s Mission

As a CRM Specialist, you’ll play a key role in supporting Aplazo’s CRM efforts. You will help design, execute, and optimize campaigns that connect with our customers across email, in-app efforts, push, SMS, and WhatsApp. This role is perfect for someone who is eager to learn, motivated to grow, and excited about contributing to impactful projects that enhance customer lifecycle.

Key responsibilities

Campaign execution: Assist in setting up, scheduling, and monitoring email, SMS, and WhatsApp campaigns.

Customer journey support: Help implement automated communication flows to improve engagement and customer lifetime value.

Data-driven learning: Support in analyzing campaign results, building reports, and identifying insights to improve performance.

Testing & optimization: Contribute to A/B tests and learn how to translate results into actionable recommendations.

Cross-team collaboration: Work closely with marketing, product, and credit teams to ensure seamless execution of customer communications.

Continuous learning: Stay curious about new CRM tools, strategies, and best practices to help the team grow and improve

Requirements 

Must have

Experience:

 0–2 years of experience in marketing, CRM, or related roles (internships or academic projects count).

Motivation: 

Strong desire to learn, grow, and build a career in CRM and digital marketing.

Technical skills: 

Basic Excel/Google Sheets skills

Willingness to learn SQL and CRM platforms

SQL knowledge is a big plus

Soft skills:

Curiosity and willingness to learn

Analytical mindset

Teamwork and collaboration

Attention to detail

Good communication and time management

Academic background (studies or certifications)

Bachelor’s degree

Languages: 

Spanish

English (Level: fluent)

Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.
Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.