CRM Specialist

Why Coda

Coda is a global growth engine for commerce. We bring together powerful capabilities that connect people, digital products, and payments through our suite of trusted digital monetization and distribution solutions.

We recently acquired Recharge, Europe’s leading prepaid payments and digital gift card business, bringing both companies together into one organisation with broader reach, deeper capabilities across B2B and B2C commerce and a stronger global footprint.

Today, we stand as a team of more than 600 people, representing 57 nationalities across 23 locations. We are headquartered in Singapore with offices in Amsterdam, Dubai, Shanghai and other hubs across Southeast Asia.

Our B2B business works with publishers and brands to support growth across markets. We run Codapay for local payment acceptance and Custom Commerce for direct-to-consumer webstores. We manage catalogue, prepaid and distribution services that extend reach globally, and we operate Giftcloud’s rewards and incentives capabilities. We take on the operational complexity around payments, tax and compliance so partners can scale with clarity and focus.

On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com , Startselect.com , mobiletopup.co.uk and other local sites that give customers secure and easy access to digital credit, game vouchers, gift cards and prepaid products.

Our people are at the heart of what we do. Coda’s culture is centered on respect, clarity, ownership, and collaboration. We work hard and play hard together.

If you’re looking for growth and impact in a fast-paced global team, Coda is the place for you.

About the role

We’re looking for a talented CRM Specialist to join our international team who has what it takes to shape the future of a rapidly growing, global B2C e-commerce platform that is changing the game for online payments.

As a CRM Specialist, you will work in our Global Retention Team. Together we execute the complete customer contact strategy across various CRM channels. Next to Recharge.com, you will also work for our ‘local heroes’ brands like beltegoed.nl, guthaben.de and recharge.fr.

You will assist targeting various customer segments around the world, for different labels and product categories.

Responsibilities:
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Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value

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Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments

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Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent

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Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing

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Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance

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Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements

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Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

Requirements:
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Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products

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Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)

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Proven analytical mindset, comfortable working with data, running analyses, and translating insights into actions

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Experience with or strong interest in applying AI/ML within CRM, such as: Predictive modeling (e.g. churn, LTV, next best action), AI-driven personalization or recommendation systems, Experimentation with generative AI (e.g. content creation, campaign optimization)

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A commercial mindset with a focus on driving measurable impact (conversion, retention, CLV)

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Creative thinking combined with a test-and-learn approach

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Strong ownership, proactive communication, and a “get things done” mentality

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Open-minded, adaptable, and comfortable working in a fast-changing, international environment

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!