CRM SPECIĀLISTS/-E

Confidential

Rīga, Rīga, Latvija permanent

Posted: May 20, 2026

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Quick Summary

Atsistēt CRM platformas komunikācijas, personalizācijas un automatizācijas iespēju un veidot personalizētus klientu komunikācijas scenāriju dažādos kanālos.

Required Skills

CRM Platforms Personalization Marketing Technology Tools Email Marketing Push Notifications SMS Marketing Analytics Customer Journey Marketing Collaboration

Job Description

• Attīstīt un pilnvērtīgi izmantot CRM platformas komunikācijas, personalizācijas un automatizācijas iespējas.

• Veidot un attīstīt personalizētus klientu komunikācijas scenārijus dažādos kanālos (e-pasts, push paziņojumi, SMS u.c.).

• Izstrādāt, attīstīt un uzturēt CRM stratēģiju, klientu komunikāciju un klientu dzīvescikla aktivitātes dažādos kanālos.

• Plānot, izstrādāt un optimizēt CRM kampaņas un klientu ceļa plūsmas.

• Veidot un vizuāli sagatavot pielāgotu saturu dažādiem klientu segmentiem un klientu dzīvescikla posmiem.

• Sadarbībā ar datu analītiķiem izmantot klientu segmentācijas un analītikas datus personalizētas komunikācijas un aktivitāšu plānošanā un īstenošanā.

• Veikt A/B testus un analizēt CRM komunikāciju efektivitāti.

• Uzraudzīt un optimizēt CRM aktivitāšu KPI (open rate, click rate, conversion, retention u.c.).

• Piedalīties klientu iesaistes, noturēšanas un lojalitātes veicināšanas aktivitāšu attīstībā.

• Sadarboties ar mārketinga, produktu, IT komandām un ārpakalpojumu partneriem CRM aktivitāšu īstenošanā.

• Piedalīties jaunu CRM automatizāciju un personalizācijas risinājumu ieviešanā.

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