CRM & Sales Excellence Specialist

Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective-sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome.

 

The CRM & Sales Excellence Specialist plays a strategic role in elevating commercial capabilities across the On Premise organization. This position ensures that CRM, data governance, and sales excellence frameworks operate as strategic assets. The role safeguards data quality, supports field execution, and enables strategic decision-making through robust reporting and cross-functional collaboration.

CRM Governance & Operations

• Ensure CRM governance, policies, protocols, and data quality routines are implemented and followed
• Establish and maintain data validation routines for CRM and BI environments
• Manage CRM onboarding, training, and continuous user support
• Be the go‑to link between Global and the local team, making sure priorities stay aligned and adapting global solutions so they work best for our reality

 

Reporting & Analytics

• Deliver accurate, business‑ready dashboards and reports to our stakeholders
• Ensure data validation and reliability across all BI assets
• Provide insights and streamlined reporting to elevate execution quality and commercial outcomes

 

Sales Excellence & Commercial Effectiveness

• Act as Brazil Key User for sales excellence tools, ensuring optimized territory and segmentation processes
• Support targeting, prioritization, and performance management routines.
• Design and implement KPI frameworks and tracking processes for Sales Representatives, including visits, volume, distribution, SKUs, coolers, and execution standards

 

Incentive & Performance Campaigns

• Lead the development, governance, and communication of incentive policies, ensuring clarity, consistency, and strong alignment with commercial priorities
• Oversee KPI definition, target‑setting cycles, data validation, and consolidation to ensure accurate performance tracking and fair compensation outcomes.
• Partner with stakeholders (Field, HR, Finance, Leadership) to refine targets, validate qualitative inputs, and ensure transparent, timely submission of results

 

Cross‑Functional Collaboration

• Connect Field, KAON, E&F, and BI teams to ensure alignment and seamless execution
• Work closely with regions to address execution gaps, refine processes, and continuously improve sales capabilities
• Act as a problem‑solving partner, fostering continuous improvement and operational clarity

 

• Experience with CRM systems and BI tools
• Bachelor’s degree in Engineering, Business, Data Analytics, Marketing, or related fields
• English Advanced or Fluent
• Good interpersonal relationship
• Very high negotiation and communication skills
• Strong analytical mindset and attention to detail
• Ability to manage large datasets, validate information, and support field/commercial teams
• Strong collaboration, and problem-solving skills

Acreditamos no potencial de todas as pessoas para dar aaasas a ideias independente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade e deficiência. No mundo da Red Bull todas as pessoas são bem-vindas.