CRM Marketing Specialist II

Job Summary:

The CRM Operations Specialist, will play a crucial role in the day-to-day execution and optimization of iHerb's global campaigns, with a strong focus on in-house email template development and coding. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives through both operational execution and technical development across channels including email, push notifications, in-app messages, SMS, and platforms like WhatsApp.

Job Expectations:

• Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. Ensure flawless rendering and functionality across a wide range of email clients and mobile devices, and optimize for performance.

• Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms (e.g., Braze, Simon Data), ensuring adherence to specified send criteria, audience segmentation, and scheduling.

• Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setups, creative assets, copy, and segmentation, and personally QA'ing email template code to ensure accuracy, brand consistency, and integrity prior to launch.

• Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives.

• A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.

• Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements.

• Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues.

• Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.

• Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency.

Knowledge, Skills, and Abilities:

Required:

• Expert proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility.

• Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices.

• Proficiency with enterprise-level CRM/ESP platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Simon Data, Iterable).

• Exceptional attention to detail and strong organizational skills.

• Excellent written and verbal communication abilities.

• Ability to manage multiple tasks simultaneously and adapt to changing priorities.

• A collaborative mindset with proven ability to work effectively across various teams.

Equipment Knowledge:

• Experience/knowledge of Braze, Simon Data, Asana, and Tableau is a plus.

• Knowledge of snippet languages such as Jinja and Liquid is a plus.

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Slides, Forms) is preferred.

• Experience with Microsoft Office Suite (Word, Excel).

Experience Requirements:

• 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, with significant experience in email template coding and development. Preferably in a high-volume, fast-paced environment. Experience within an e-commerce environment is a plus.

Education Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

#LI-LR1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:
$51,480—$100,303 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.