CRM & Marketing Automation Specialist (m/f/d)

YOUR BRILLIANT FUTURE IN TECH IS NOW
At Zoi, we turn AI into everyday impact — from collaboration to the cloud core. As an AI-native, multi-cloud transformation partner for Manufacturing and Retail enterprises, we help organizations move from pilots to production — fast, measurable, and at scale.

Are you a data enthusiast with a global mindset, ready to build the engine that drives international growth through cutting-edge CRM strategies and AI-driven insights? We are seeking a highly motivated and skilled CRM Specialist to join our dynamic team. In this role, you will be the architect of our customer lifecycle, ensuring our marketing and sales operations are seamless, data-driven, and scalable across our global footprint.

We are expanding our European teams in Stuttgart, Berlin, Cologne, Lisbon, Barcelona. We are also looking for support at our international location in Mexico City. Just choose your favorite Zoi city! Travel between our locations is possible.

WHAT YOU DO

• Global CRM Strategy & Execution: Be the expert who designs, manages, and optimizes our CRM ecosystem on a global scale, supporting high-growth regions like North America, Central Europe, and Vietnam.

• Platform Ownership & AI Integration: Take full ownership of our CRM (HubSpot) and automation tools. You will lead the initiative to use AI efficiently to gather and extract market intelligence, transforming raw data into a competitive advantage for both marketing and sales.

• Full-Funnel Campaign Management: Leverage HubSpot’s campaign tools to orchestrate, execute, and track multi-channel campaigns. You will ensure that marketing initiatives are seamlessly integrated into the CRM to drive lead generation and nurture prospects effectively.

• Forecasting & Pipeline Management: Ensure the integrity of our sales data to provide a reliable sales forecast based on the pipeline. You will build the dashboards that allow leadership to see into the future of our revenue.

• Recruitment Synergy: Act as a bridge between sales and HR by providing data-oriented recommendations for recruiting based on the pipeline, ensuring we have the right talent ready as new projects land.

• Performance Analysis: Monitor and report on the health of the lead funnel, translating CRM data into actionable insights to improve conversion rates and lifecycle marketing efficiency.

• Build & Scale: Establish and standardize CRM processes and automation workflows that can be replicated and scaled globally as Zoi expands.

WHO YOU ARE

• A CRM Enthusiast: You are genuinely passionate about marketing automation and stay current with the latest platform features, AI integrations, and CRM best practices in the tech space.

• Proven Platform & Campaign Expertise: You have demonstrated, hands-on experience in managing complex CRM environments (e.g., HubSpot, Salesforce). Crucially, you know how to build, deploy, and measure integrated campaigns within the CRM to connect marketing efforts with sales outcomes.

• Data-Driven Mindset: Strong analytical skills with the ability to interpret pipeline data, generate clear reports, and use metrics to guide strategic business decisions.

• International Experience: You understand the complexity of managing data and customer journeys across diverse regional markets and regulatory environments (like GDPR).

• Proactive & Independent: You are a self-starter who is keen to build and structure a function from the ground up on a global level, working with a high degree of independence.

• Excellent Communication: Fluent in English (written and spoken) to collaborate effectively with international teams and stakeholders.

Nice to have

• Experience within an IT Consultancy environment.

• HubSpot Certifications (Marketing Software, Sales Software, or Reporting).

• Knowledge of an additional language relevant to our target markets (e.g., Spanish, German, Vietnamese).

• Familiarity with data visualization tools (e.g., PowerBI or Tableau) to further enhance pipeline reporting.

Do you like to be surrounded by brilliant minds? Awesome. At Zoi, you become part of our community of tech enthusiasts and develop your full potential. Create fresh ideas and shape the digital transformation of our enterprise customers sustainably.

• AI FIRST. PEOPLE LEAD — Our claim is real. We build technology with humans at the center.

• GLOBAL BY DESIGN: Work with colleagues in Germany, Spain, Portugal, Vietnam, Mexico, and beyond.

• PARTNER POWER: Collaborate directly with Google, AWS, Microsoft, and SAP teams on joint initiatives.

• IMPACT CULTURE: We’re scaling fast — from 500+ to 1,000 people by 2028 — and every campaign counts.

• GOOD WORK SHOULD BE REWARDED, which is why we offer various bonus models at our company

• TIME IS WISDOM, 20 % of your working time is available for experimenting and education

• SKILL YOURSELF UP, Zoi can only be as good as you are. That’s why we value constant training and development

• BE FREE thanks to our absolutely flexible working hours and work remotely from any of our locations

• FAMILY COMES FIRST, rely on our financial support for childcare

• REFUEL at our regular free Friday lunch

Zoi is an equal opportunity employer, we're committed to helping you do your best work. Our promise is to champion diversity, build an inclusive culture and do our part to create a more equitable professional landscape.