CRM Manager

About Us

TentBox was established in 2015, and is the UK’s leading roof tent brand and the facilitator of unforgettable outdoor experiences. 

We’re revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. So whether you’re a novice camping family, an experienced solo-explorer – or anything in between – you can embrace the freedom to get out and see the world.

Our Values

Exceptional Products

Product quality is at the core of everything we do. All our products are designed by our world-class product team in the UK.

Unrivalled Customer Service

We care deeply about our customer service, and work tirelessly to ensure everyone has a positive experience with TentBox.

Inclusive Community

The TentBox Community is everything to us. We understand that a TentBox is so much more than a product – it's a lifestyle. 

The Role

We’re looking for a CRM Campaign Manager to lead our campaign-driven CRM activity across the UK and EU.

You’ll take ownership of our CRM campaign calendar, delivering high-performing campaigns across email, SMS and WhatsApp to drive engagement, traffic, and revenue.

Working closely with our CRM Manager, performance team, brand team, and market leads, you’ll ensure CRM is fully aligned with wider campaigns, product launches, and key trading moments.

This is a hands-on role with real ownership — ideal for someone who enjoys both execution and optimisation, and wants to play a key role in scaling a major revenue channel.

What you’ll do

Campaign Ownership & Execution

Own the CRM campaign calendar across UK, FR, DE and wider EU markets

Build and execute campaigns across:

Email (primary channel via Klaviyo)

SMS & WhatsApp

Push notifications (via loyalty platform)

Align CRM campaigns with wider marketing activity (paid, organic, brand)

Ensure timely delivery around key trading moments (e.g. launches, promotions, peak season)

Segmentation & Targeting

Own audience selection and segmentation strategy for all campaigns

Build highly targeted sends based on:

Customer lifecycle stage

Behavioural data

Market nuances

Continuously refine targeting to improve engagement and conversion

Performance & Testing

Own campaign performance against key KPIs (revenue, engagement, conversion)

Lead A/B testing strategy across campaigns (subject lines, creative, offers, segmentation)

Analyse results and implement learnings to drive continuous improvement

Report on CRM performance and provide clear insights to the wider team

Creative & Collaboration

Brief the creative team on campaign requirements and messaging

Build emails within Figma/Klaviyo based on provided assets

Work closely with:

Brand team (creative direction & messaging)

Performance team (channel alignment)

FR & DE market leads (local relevance and timing)

Maternity cover opportunity (October onwards)

From October, this role will expand to cover the full CRM function during a maternity leave period.

During this time, you will:

Take ownership of both campaigns and automated flows

Manage CRM performance across a key trading period

Work closely with the wider team (including Head of Performance and Performance Executive) for support

This is a great opportunity to step into broader ownership of the CRM channel.

When the CRM Manager returns, the role will transition back to a primary focus on campaign strategy and execution.

What success looks like

CRM campaigns are consistently delivered on time, on brand, and aligned with key trading moments

Campaigns drive strong engagement, traffic, and revenue, contributing meaningfully to overall performance

Segmentation and targeting are well thought through and continuously improving, leading to higher conversion rates

A/B testing is embedded into campaigns, with clear learnings used to optimise future performance

CRM performance is clearly understood, with insights shared proactively to inform wider marketing decisions

Collaboration across brand, performance, and market teams is smooth and effective, ensuring campaigns land well across all regions

During maternity cover, the CRM channel runs effectively end-to-end, maintaining performance through a key trading period

You bring a mindset of continuous improvement, constantly refining campaigns, targeting, and execution

What we’re looking for

3–5+ years’ experience in CRM, ideally within eCommerce / DTC

Proven track record of delivering high-performing CRM campaigns

Strong understanding of segmentation, targeting, and lifecycle marketing

Data-driven mindset, comfortable analysing performance and running A/B tests

Confident owning campaign performance and contributing to revenue targets

Able to manage multiple campaigns and priorities in a fast-paced environment

Collaborative, with experience working cross-functionally across teams

Experience working across multiple international markets (FR/DE/EU) is a plus

Exposure to multi-channel CRM strategies (email, SMS, WhatsApp) is beneficial

Strong attention to detail with good creative judgement and/or copywriting ability

Tools & skills

Klaviyo (or similar ESP) — strong hands-on experience

Google Analytics 4 (GA4) or similar analytics tools

Familiarity with Figma (for reviewing/working with creative)

Experience with SMS and WhatsApp platforms (nice to have)

What we offer

Hybrid working options

25 days annual leave + bank holidays / pro-rata

Private Health Care