CRM Manager

About Bitstack

It all started with an idea in 2021. Initially built to democratize Bitcoin in France, Bitstack has gone from a simple product that invests spare change in bitcoin, to a crypto-native bank bringing a better way to save, spend, and grow money to our 300K+ users. We want to rebuild finance from the ground up to empower people to achieve financial freedom by participating in a more open and inclusive financial system. We’re a small, ambitious team of operators. We believe in moving fast, sweating the details, and creating products people truly love. At Bitstack, you’ll have the opportunity to shape not just our products, but the culture and practices of our entire organization. Bitstack is backed by YC, leading VCs like 13books Capital, Stillmark, Serena, and many more. We are building a product our users love and we are just getting started!

The role

At Bitstack, CRM is a core growth lever.

As we scale, how and when we communicate with users directly impacts activation, retention, and revenue. This role is critical to turning Bitstack into a daily habit.

We are looking for a CRM Manager to build and own our lifecycle communications engine end-to-end. You will be responsible for making our user communications smarter, more relevant, and more impactful across the entire customer journey.

You will own the communication layer of growth: not product features, but how we drive user behavior through messaging, timing, segmentation, and orchestration across email, push, in-app, and other channels.

This is a highly strategic and execution-heavy role at the intersection of growth, product, data, and user understanding. You will be directly accountable for improving key lifecycle metrics such as activation, engagement, retention, and reactivation.

You will also own the migration to Braze and the design of a scalable CRM architecture that can support Bitstack’s next phase of growth.

What you’ll be doing

As CRM Manager at Bitstack, you will:

• Own Bitstack’s CRM and lifecycle strategy across all communication channels (email, push, in-app, etc.)

• Design, launch, and continuously improve lifecycle journeys that move key metrics (activation, retention, revenue)

• Build and evolve user segmentation to deliver highly relevant, personalized, and timely communications

• Identify lifecycle opportunities based on user behavior, funnel friction, feature adoption, and churn signals

• Run fast, iterative experiments on messaging, timing, frequency, and channel mix to drive measurable improvements

• Execute both automated journeys and high-impact campaigns (product launches, company updates, operational communications)

• Own the migration to Braze and design a scalable CRM setup (data structure, journeys, templates, governance, localization)

• Analyze performance across both engagement and business metrics (activation, retention, conversion, revenue impact)

• Partner closely with Product, Engineering, Data, Marketing, and Compliance to support launches and key initiatives

What we’re looking for

We care more about impact than titles. The ideal candidate:

• Has 3+ years of experience in CRM, lifecycle marketing, retention, or marketing automation

• Has build and optimized lifecycle systems, not just campaigns

• Has a strong understanding of segmentation, personalization, and trigger-based communications

• Thinks in terms of user behavior and business impact, not just sends and opens

• Has strong product and user sense — you know what to say, when to say it, and to whom

• Is highly analytical and comfortable running experiments and using data to drive decisions

• Has experience with modern CRM tools (Braze is a strong plus)

• Communicates clearly and effectively in both French and English

• Is comfortable operating in a fast-paced, high-ownership environment

Process

• Introductory Call
An initial conversation with Mélanie from our People Team to get to know you better and share more details about the role, the team, and how we work at Bitstack.

• Hiring Manager Interview
A discussion with our CMO to dive deeper into your experience, expectations, and how you approach your role and impact.

• Take-Home Business Case & Presentation
You’ll receive a practical business case to complete in your own time. Once submitted, you’ll be invited to present your work, walk us through your thinking, and answer questions.

• Team & Culture Fit Interview
A conversation with the team focused on collaboration, ways of working, and overall team fit.

• Founder Interview
A final discussion with our CEO to align on vision and expectations.

Perks & Benefits

🌎 Work from our office in Paris (Bourse) or Remote

🕑 Flexible working hours

👩‍⚕️ One of the best health insurance plans with 100% employer contributions

🏄 Monthly team activities and annual offsites

🍉 Swile meal vouchers

🤑 Competitive salary based on experience & Bitstack stock options

Diversity & Inclusion

We hire talented and passionate people from all kinds of backgrounds, we don’t care about your age or where you studied. If you’re excited about the role but your past experience doesn’t match every bullet point in the job description, we still encourage you to apply. What matters most is that you’re a builder at heart, you share our values, and you’re enthusiastic about our mission.

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