CRM Manager (m/f)

MAKRO is the Portuguese subsidiary of the METRO Group, a leader in the large-scale distribution market. We are present in 25 countries and our purpose is to live the passion for Portuguese gastronomy, bringing its diversity to the world.

We are a global company that operates locally. Our products and services set the standards for the future: customer focus, technological innovation and sustainable business models. We are the HoReCa channel's partner of excellence.

Diversity and Inclusion are essential values at METRO and are integral to our success. By promoting a culture of respect, fairness and equal opportunities, we create a work environment where all our employees can feel valued and respected.

That's why at makro you have "m formas de acrescentar valor". It is with this motto that we celebrate who we are, how we work and the power of our "m", which represents the best there is in our team and the positive impact that, every day, we create together.

https://youtu.be/IDMdjKZvGl0

Mission

Implement improvements to the CRM processes and strategy, propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the company strategy;
• Analyzing data to inform and drive business development and campaigns;
• Driving CRM initiatives and overseeing the execution of campaigns;
• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;
• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT, Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;
• Maintaining and improving data management processes and accuracy;
• Working with IT to manage CRM systems and data warehousing;
• Main responsible for Customer lifecycle management.

Qualifications:

• Bachelor's or Master's degree in Marketing, Management, Information Management;
• Previous experience in similar activities with CRM Platforms;
• Experience in team management;
• Knowledge of Agile and/or Scrum Methodologies (is a plus);
• Excellent data analysis skills, with advanced proficiency in Excel;
• Fluent in English is essential due to frequent interaction with international headquarters and boards;
• Strong mindset of continuous improvement and the ability to propose and implement innovative ideas.

With Makro you will have:

🌍Integration into a solid business group with an international dimension and a dynamic and proactive work environment;

🎯Life insurance and health insurance;

🚀Initial and continuous training plan with constant learning opportunities;

🙌 Employee discounts at makro stores, as well as other discounts in our partner network;

💸Annual Bonus.