CRM & Lifecycle Marketing Manager (App/B2C) – Marketing Automation (all genders)

Confidential

München, Bayern, Deutschland permanent

Posted: January 30, 2026

Required Skills

Job Description

Kurzprofil der Rolle

• Fokus: CRM/Lifecycle & Marketing Automation für die Foodji App

• Kanäle: Push, In-App, Banner/Newsfeed, E-Mail (WhatsApp optional/Prio B)

• Ziel: Engagement, Conversion, Retention, AOV

• Setup: Greenfield (Tool wird neu eingeführt), hohe Ownership, viel Cross-Functional, Reporting an CEO & Co-Founder

• Stack/Umfeld: neue Multichannel-Plattform (z. B. MoEngage/CleverTap), Datenquellen u. a. Snowflake/Airtable/App/Backend.

Worum es geht

Als VC-backed Foodtech-Startup schaffen wir den Spagat zwischen gesunder Ernährung, Verfügbarkeit und Nachhaltigkeit. Mit unseren intelligenten Essensautomaten bringen wir ultrafrische, leckere Gerichte genau dorthin, wo du die meiste Zeit verbringst – denn wir haben uns zum Ziel gesetzt, über 10 Millionen Arbeitnehmern endlich Zugang zu gesunder Ernährung zu ermöglichen und gleichzeitig Foodwaste zu reduzieren.

In dieser Rolle baust du einen zentralen Hebel für Engagement & Wachstum: unsere skalierbare, personalisierte Nutzerkommunikation.

Deine Mission bei Foodji

• Verantwortung für unsere Multichannel-Marketing-Plattform (z. B. MoEngage, CleverTap) inklusive Tool-Setup, Weiterentwicklung und Event-/Tracking-Konzept (in enger Zusammenarbeit mit Product/Tech/BI)

• Aufbau und Pflege relevanter Datenflüsse zur Personalisierung, Segmentierung und Analyse (z. B. Snowflake, externe APIs)

• Konzeption, Umsetzung und Optimierung automatisierter Journeys – von Onboarding bis Reaktivierung via Push, E-Mail, In-App und Banner

• Monitoring der Kampagnen-Performance, Durchführung von A/B-Tests und Ableitung datenbasierter Optimierungsmaßnahmen

• Enge, crossfunktionale Zusammenarbeit mit Teams wie Customer Success, Culinary, Planning, Tech und Analytics

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