CRM & Lifecycle Manager

Confidential

Tel Aviv, Tel Aviv, Israel permanent

Posted: April 30, 2026

Required Skills

Job Description

Introduction:

At Huuuge Games we make top grossing mobile games that bring people together through fun and social mobile gaming.

Become a part of an exciting adventure bringing fun & truly social experience to millions of players around the world. We’re looking for a data-driven, player-obsessed CRM & Lifecycle Manager to take ownership of CRM strategy and execution across the entire player journey.

How will you make an impact with us?

• Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.

• Design and manage lifecycle campaigns across all player stages:

• FTUE journeys to activate new players and increase D1/D7 retention

• Engagement flows to promote daily/weekly habits and session depth

• Churn prevention flows using behavioral and predictive signals

• Reactivation and win-back journeys for lapsed users

• Event- and content-driven campaigns tied to LiveOps calendar

• VIP nurturing for highly engaged players

• Define CRM data requirements and work with BI and engineering to:

• Implement behavioral and transactional tracking events

• Set up custom user attributes for segmentation

• Integrate predictive models (churn risk, payer potential, etc.)

• Maintain accurate real-time data sync between the game and CRM platform

• Build and optimize campaigns in Braze, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, monitor campaign health, delivery, and data sync status, continuously iterate based on performance and test results.

• Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates. Provide insights and recommendations to improve results and align with broader business goals.

• Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.

• Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).

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