CRM Lifecycle Manager

CRM Lifecycle Manager

New York

About the Role

We’re looking for a data-driven CRM & Lifecycle Marketing Manager to own customer retention, engagement, and reactivation at Novig — the world’s first sweepstakes-based sports prediction exchange. You’ll be responsible for developing and executing multi-channel campaigns that deepen user engagement, increase LTV, and strengthen brand loyalty.

You’ll collaborate cross-functionally across product, engineering, trading, and brand to design personalized journeys that bring our predictive markets to life — from onboarding to loyalty.

Responsibilities

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Own the full CRM lifecycle: build, launch, and optimize campaigns across email, push, SMS, and in-app messaging.

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Segment and personalize: leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows.

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Experiment & optimize: design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results.

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Upsell & loyalty: design campaigns that encourage repeat participation, cross-market engagement, and referral growth.

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Data-driven insights: analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements.

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Collaborate cross-functionally: partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points.

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Editorial strategy: develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates.

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Lifecycle infrastructure: contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure.

Daily Focus Areas

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Campaign management (notifications, segmentation, onboarding, and retention flows)

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Coordination of A/B and multivariate tests for product features by segment

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LTV modeling and retention forecasting in partnership with Analytics

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Content curation across email, web, and in-app channels — ensuring brand alignment

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Supporting the data pipeline and tagging strategies for lifecycle metrics tracking

What You Bring

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3–6 years of experience in CRM, lifecycle marketing, or retention strategy — ideally in a venture-backed consumer tech, gaming, or fintech company

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Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io, HubSpot, etc.)

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Analytical mindset and comfort working with data (SQL or BI tools a plus)

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Proven track record running multi-channel CRM programs that drive measurable growth

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Exceptional communication and cross-functional collaboration skills

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Interest or experience in sports betting, trading, or prediction markets a strong plus

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Bachelor’s degree in Marketing, Business, Statistics, or a related field

About Novig

At Novig, we’ve reimagined sports betting by building the world’s first commission-free, peer-to-peer sports prediction exchange — powered by a sweepstakes-compliant model. This lets us offer the thrill of sports prediction without the traditional gambling constraints, combining fairness, speed, and accessibility for users nationwide.

Founded by Harvard graduates Jacob and Kelechi, veterans of Jane Street and Bank of America, Novig is backed by world-class investors including Forerunner Ventures, Y Combinator, Lux, Soma, Paul Graham, Joe Montana, and the founders of Instacart and Dropbox.

As the regulatory landscape evolves, Novig is positioned to lead the future of predictive markets through research, technology, and a radically user-centric experience.

Compensation & Benefits

We believe in exceptional compensation for exceptional talent.

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Competitive salary — top of market relative to major tech firms

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Meaningful equity for every team member — we believe everyone should share in our success

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100% covered health premiums, plus 90% dental and vision

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401(k) with 4% company match

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Health Savings Account (HSA) with $1,080 annual company contribution

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$24/day food or commuter stipend when working from our NYC office

Why Join Novig

This is a chance to shape the retention engine of one of the most innovative startups in sports technology. You’ll have autonomy, real impact, and direct collaboration with product and leadership — building the infrastructure for a new category in predictive markets.