CRM Data Analyst

ABOUT SOTHEBY'S

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

THE ROLE

This role exists to uncover insights from customer and transactional data that drive acquisition, engagement, and retention across Sotheby’s global audience. The successful candidate will transform data into clear, compelling narratives that inform marketing strategy and deepen client relationships.

The CRM Analyst will be the go-to partner for customer insight and analytics within the Growth Marketing team. You will own a diverse set of analyses and dashboards across email, CRM, CDP, and customer journey data — helping shape personalization, segmentation, and lifecycle marketing initiatives.

You’ll use your technical expertise in SQL, Snowflake, Tableau, Segment CDP, and Adobe Analytics to connect raw data to meaningful marketing outcomes. This includes measuring campaign performance, designing A/B tests, building segmentation frameworks, and visualizing trends to guide strategic decisions.

Responsibilities:

• Partner with CRM and Marketing teams to analyze customer engagement and lifecycle performance, uncovering insights that drive personalization and retention.

• Design and interpret A/B and multivariate tests to optimize campaign effectiveness (content, frequency, targeting, and timing).

• Build and maintain Tableau dashboards that visualize KPIs, campaign performance, and customer journey trends across channels.

• Collaborate with Data and Engineering teams to ensure Segment CDP, Snowflake, and Adobe Analytics data are reliable and actionable for marketing use.

• Develop advanced segmentation and audience strategies based on behavior, demographics, and transactional data.

• Communicate insights and recommendations to senior leadership through compelling storytelling and visualization — connecting data to marketing impact.

• Support the development of CRM and email health models to track deliverability, engagement, and conversion performance.

• Partner cross-functionally with Product, Business Operations, and Finance to measure marketing’s contribution to customer growth and revenue.

• Proactively identify trends and opportunities to improve campaign performance and customer retention.

• Ensure data accuracy and maintain consistent definitions of KPIs across teams.

• Build strong relationships across departments, translating complex analytical findings into clear business recommendations.

  Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, or a related field, and 4+ years of experience in CRM, marketing analytics, or customer insights.

• Hands-on expertise in SQL (Snowflake), Tableau, and Excel; comfortable working with large and complex datasets.

• Experience with Adobe Analytics and Segment CDP (or similar marketing data platforms).

• Deep understanding of email marketing, customer segmentation, personalization, and lifecycle optimization.

• Strong grasp of A/B testing design, incrementality measurement, and marketing attribution approaches.

• Excellent communication and storytelling skills — ability to translate data into insight for both marketing and executive audiences.

• Skilled at data visualization and presentation (PowerPoint proficiency preferred).

• Ability to thrive in a fast-paced, agile environment with shifting priorities.

• Strong sense of ownership, organization, and accountability across multiple concurrent projects.

• Familiarity with Marketing Mix Models or predictive modeling frameworks is a plus.

• Experience with enterprise analytics tools such as Adobe Analytics or Google Analytics.

• Ability to work onsite 2 days per week (Tue/Thu).

• Sponsorship not available for this role.

The proposed base salary for this position ranges from $130,000-$150,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.