CRM Campaign Specialist

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

OVERVIEW

Our continued drive to expand and provide world class services within the digital marketing arena, has created the need for a CRM Campaign Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalisation. The CRM Campaign Specialist is responsible for meticulously building and reviewing campaigns before deployment, ensuring the accuracy of coding, precise audience targeting, and alignment with the overarching goals and objectives of the program. This role strictly adheres to clients' guidelines and the Campaign Management Process.

RESPONSIBILITIES:

Your duties as a CRM Campaign Specialist’s will include, but will not be limited to the following:

• Collaborate with Campaign Manager to manage, create and deploy campaigns on behalf of VML and Salesforce Marketing Cloud customers.

• Design, develop, and manage all aspects of Salesforce marketing campaigns including email, push, ads, and personalisation campaigns.

• Work closely with the marketing team to understand campaign requirements and objectives and translate them into Salesforce campaigns.

• Configure and customise Salesforce Marketing Cloud & Personalisation to meet campaign needs, including setting up automations, creating custom audiences, and designing user interfaces.

• Test and troubleshoot campaign deployments to ensure they are functioning as expected.

• Monitor campaign performance and make necessary adjustments to optimise results.

• Provide technical support to users and resolve any issues related to Salesforce Marketing Cloud & Personalisation campaigns.

• Stay updated on new features and functionalities in Salesforce and incorporate them into campaign deployments as appropriate.

• Train and guide other team members on how to use Salesforce for campaign management.

• Collaborate with other departments such as sales and customer service to ensure alignment of campaign strategies.

• Maintain documentation of campaign deployment processes and best practices.

REQUIREMENTS:

Technology & Development

• A minimum of 2 years Marketing Cloud application experience

• Highly computer literate with

• Salesforce Marketing Cloud Platform (Email, Mobile & Ads)

• Salesforce Personalisation

• MS Office 365

• HTML email coding

• CSS

• Scripting languages (AmpScript & Java)

• Jira & Confluence

• Litmus

Qualifications & Interpersonal skills

• Bachelor's degree in computer science, information technology, or a related field.

• Proven experience as a Salesforce specialist or similar role.

• Strong knowledge of Salesforce platform and its capabilities.

• Familiarity with marketing strategies and campaign management.

• Excellent problem-solving skills and attention to detail.

• Strong communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Salesforce Marketing Cloud certification is a plus.

• Experience working with a project management office

• Experience in Automotive industry beneficial

• Ability to work as part of a team to solve problems in varied, fast-paced environments

• Willing and able to travel occasionally

*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation*

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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