Creator Manager - TikTok Shop

Creator Manager – TikTok Shop

About Spotlight Media

Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks-every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform.

We’ve guided brands through the full funnel-from launch to scaling into the millions in GMV—and we’re just getting started.

We believe the future of e-commerce is social, and creators sit at the center of that future. Spotlight is building a creator-first ecosystem where top creators don’t just work with one brand once-but grow with us across a portfolio of world-class brands over time.

Spotlight is a place for high-agency individuals who thrive on ownership, autonomy, and speed. This is not a role for someone looking to “maintain” a program—this is a blank canvas for builders who want to shape how creators, brands, and commerce intersect at scale.

About the Role

We’re looking for a Creator Manager who is obsessed with building real, long-term relationships with creators-and turning those relationships into a durable growth engine for Spotlight Media.

This role is similar to a traditional creator or influencer manager, but with a much deeper emphasis on:

• Building trust-based relationships with creators

• Expanding Spotlight Media’s footprint across the creator ecosystem

• Cross-pollinating creators across multiple brands in our portfolio

• Laying the foundation for a scalable creator success function

You will be the connective tissue between creators and Spotlight-owning outreach, relationships, performance, and long-term engagement. This includes hands-on creator management (email, SMS, DMs, campaigns, sampling, coaching) as well as the opportunity—for the right person-to help build and lead the entire Creator Success department over time.

We are intentionally open to:

• Junior-to-mid-level candidates who want to focus on day-to-day creator management and relationship building

• Senior candidates who want to both manage creators and architect the systems, team, and strategy behind a growing creator division

Your exact scope, seniority, and compensation will scale based on experience and impact.

Location: Hybrid preferred (NYC). Exceptional candidates may be considered remotely.

Key Responsibilities

Creator Relationship Building & Footprint Growth

• Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.

• Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.

• Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.

• Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.

• Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly-not one-off.

Creator Campaign & Retainer Execution

• Own end-to-end execution of creator and affiliate campaigns for retainer clients.

• Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.

• Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.

• Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.

• Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.

• Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.

Community & Creator Enablement

• Help creators improve performance by sharing insights, playbooks, and best practices across brands.

• Segment creators by performance, niche, and experience level to tailor opportunities and communication.

• Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.

• Foster loyalty by making creators feel like insiders—not vendors.

Department & Systems Building (Senior Scope)

• Help design and scale the Creator Success function—from workflows and tooling to hiring and training.

• Build repeatable systems for creator outreach, relationship management, performance tracking, and cross-brand activation.

• Define creator tiers, engagement models, and long-term partnership structures.

• Partner with leadership to shape Spotlight’s long-term creator strategy and expansion.

Reporting & Insights

• Track creator performance, activation, GMV contribution, and engagement across brands.

• Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.

• Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.

Who This Role Is For

This role is ideal for someone who:

• Loves working directly with creators and building genuine relationships

• Is scrappy, proactive, and comfortable doing outreach every day

• Thinks long-term about partnerships-not just campaigns

• Wants to grow with the role, whether as a top-tier individual contributor or a future department lead

• Is excited by ambiguity and the opportunity to build something from the ground up

Qualifications

• 1–5+ years of experience in creator partnerships, influencer marketing, or community management

• Hands-on experience managing creators end-to-end (outreach, negotiation, briefing, feedback, delivery)

• Strong understanding of TikTok, TikTok Shop, and the creator economy

• Excellent communication and relationship-building skills

• Comfortable running outreach via email, SMS, DMs, and creator platforms

• Highly organized with experience using tools like Airtable, Notion, CRMs, or similar

• Data-informed mindset with the ability to tie creator activity to performance outcomes

What Success Looks Like

Success means creators actively seek out Spotlight Media because they trust us, grow with us, and see us as a long-term partner-not just an agency. You will have helped build a thriving creator ecosystem that fuels growth across multiple brands and lays the foundation for a best-in-class Creator Success division.