Creative Strategists (Direct Response)

Job Title: Creative Strategist (Direct Response)

Type: Full-time; Remote

Working Hours: M–F EST

Industry: Supplements & Hair Care

About the Company

A fast-growing, performance-driven DTC group operating across supplements and hair care brands. The business is built on direct-response marketing, rapid creative testing, and scalable paid media growth, with creative as the primary performance lever.

Scope of the Role

This role is fully focused on direct-response creative strategy — not UGC management or brand-only content. You will be responsible for ideating, scripting, and iterating performance-driven ad concepts that convert. You’ll operate in a high-velocity testing environment, working closely with media buyers, editors, and AI-assisted production workflows to identify and scale winning creatives across paid channels.

Duties and Responsibilities

• Develop high-converting direct-response ad concepts for paid social (Meta, TikTok, YouTube Shorts).
• Write and structure VSL scripts, hooks, and persuasive ad frameworks.
• Build and iterate creative angles tailored to both supplements (education, compliance-aware claims) and hair care (visual transformation, emotional storytelling).
• Collaborate with editors on AI-generated and hybrid video content.
• Use AI creative tools to accelerate ideation, scripting, and creative variation.
• Analyze creative performance (CPA, CTR, hook rate) and continuously propose optimizations.
• Partner closely with media buyers to scale winning concepts efficiently.

Requirements:
• Proven experience as a Creative Strategist in direct-response DTC.
• Mandatory experience in supplements and/or hair care (experience in both is a strong plus).
• Strong understanding of VSL formats and conversion-focused storytelling.
• Proficiency with AI creative tools and AI-assisted production workflows.
• Experience working with editors and performance marketing teams.
• Highly performance-oriented, test-and-learn mindset.