Creative Strategist

About Modern Agency

Modern Agency is a data-driven growth agency that helps e-commerce brands scale through cutting-edge strategy, creative, and our proprietary ecommerce management software, Modern.AI. We blend source-of-truth analytics with sharp storytelling to unlock sustainable growth for our clients.

Key Responsibilities

Creative Briefing & Collaboration

• Create 4–5 detailed creative briefs per day, outlining ad concepts, key messages, and formats for our editing team, following established internal processes.
• Collaborate closely with editors to refine and perfect creative deliverables, ensuring each asset aligns with brand strategy and performance goals.
• Leverage existing processes to develop briefs for data-driven iterations of winning ad creatives, driving continuous creative testing and optimization.

Client Communication & Relationship Management

• Serve as a main creative liaison to clients, ensuring clarity, alignment, and progress across all initiatives.
• Communicate regularly with clients to share updates, secure creative approvals, and maintain transparent collaboration.
• Deliver clear and proactive communication to internal team members to ensure tasks are completed on time and to standard.

Cross-Functional Collaboration

• Partner with Media Buyers, Growth Managers, and the Growth Director to lead internal strategy meetings, ideating new growth initiatives and performance improvements.
• Collaborate with team members across Brand Management, Lifecycle, Influencer/Social, and Amazon departments to support integrated growth strategies.
• Extend collaboration beyond creative strategy to coordinate full-funnel growth strategies with the broader team — ensuring alignment between media, creative, lifecycle, and conversion efforts.

Video Production Ownership

• Lead and manage ongoing video production initiatives, including building scalable processes, creating detailed shot lists, organizing shoot schedules, and coordinating with the Videographer or Production Director to execute.

Strategic Direction & Performance

• Contribute to the development of creative and growth strategies that connect storytelling to performance outcomes.
• Use performance data to guide creative iteration and campaign decision-making.

What Success Looks Like

• Campaigns and creatives that exceed the spend and ROAS targets outlined in each brand’s financial model.
• Streamlined collaboration between creative, media, and client teams.
• Clear communication and accountability across all deliverables.
• A proactive, solutions-oriented approach to creative and strategic challenges.

Requirements:
• You live and breathe TikTok and social commerce, constantly tracking shifts in how creators drive sales and influence.
• Required: Hands-on experience managing TikTok Shop and affiliate programs (LTK, Amazon, TikTok Affiliate Center etc.).
• 3–5+ years in influencer or social marketing at a digital agency or growth-focused brand.
• Highly skilled in creator sourcing, outreach flows, briefing, and quality control.
• Strong writing and communication skills with attention to detail.
• Confident leading discussions, presenting strategies, and collaborating cross-functionally.
• Organized, deadline-driven, and able to manage multiple initiatives simultaneously.
• Proactive problem-solver with creativity, hustle, and a passion for performance marketing.

Benefits:
• Unlimited PTO
• Health insurance
• Professional development reimbursement
• Wellness reimbursement
• Opportunity to grow with an amazing team!