Creative Strategist

At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.

Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.

The Creative Strategist is the client-facing creative subject-matter expert responsible for leading creative discovery, communicating creative strategy across channels, overseeing QA standards, and presenting creative recommendations and performance insights. This role connects creative decisions directly to enrollment marketing goals and ensures the creative team operates with clarity, consistency, and efficiency.

Responsibilities:

• Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction.

• Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights.

• Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows.

• Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices.

• Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency.

• Identify opportunities for creative testing and collaborate on test design, execution, and performance review.

• Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output.

Position Requirements:

• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.

• 5+ years of experience in creative strategy, marketing, or agency environments, with direct client-facing responsibilities.

• Experience working in higher education marketing, enrollment marketing agencies, or university settings strongly preferred.

• Proven ability to translate client needs, brand identity, and objectives into effective creative strategies.

• Strong presentation and communication skills, with confidence engaging directly with client stakeholders.

• Highly organized and process-oriented, with experience developing standards, templates, and QA workflows.

• Familiarity with creative testing methodologies and performance-driven optimization.

• Comfortable leveraging AI tools within creative workflows to improve efficiency and scale output.

• Collaborative, adaptable, and able to lead through ambiguity while maintaining high quality standards.

The base salary range for this role is listed below. Exact compensation may vary based on skills, experience, and location.

Pay Transparency
$70,000—$80,000 USD

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