Creative Strategist

About The Client

Our client is a fast-growing bridal accessories brand building its growth engine on organic short-form video. Despite a relatively small follower base, we've already generated thousands of organic views on TikTok and Instagram Reels. Now we're focused on turning early wins into a repeatable system for viral content.

Our channels: @calilybridal (TikTok) · @calilybridal (Instagram)

The Role

This is a strategic role, not an editing role.

You'll find the highest-potential organic videos in the bridal, fashion, and lifestyle space, understand why they work, and translate those insights into clear creative briefs that editors can execute confidently. You'll decide what content we should make next—not just monitor trends. The role will have kpi’s that will grant you quarterly bonuses for hitting them after probation period.

What You'll Do

The founder of this business will also onboard and personally train you to set you up for success in the first month. This is a critical role and the founders themselves will be hands-on until you are fully onboarded.

Responsibilities

• Identify and analyze high-performing organic short-form videos on TikTok and Instagram
• Explain why videos perform: hook strength, structure, pacing, emotion, relatability, format
• Distinguish repeatable content patterns from one-off viral hits
• Brief 50 videos a month to video editors
• Apply audience awareness thinking: cold → warm → conversion
• Create structured creative briefs with: shot (hook + CTA intent), script + in-text captions, A-roll/B-roll requirements, duration and edit instructions
• Select the right existing videos from our Google Drive asset bank to repurpose or reference
• Work directly with founders and collaborate with editors
• Iterate strategy based on performance learnings

How Success Looks Like

• Consistent production of organic videos that has one video go viral
• Clear briefs that reduce execution friction
• Improved hook strength, retention, and shareability
• Founder trust and reduced micromanagement

We're looking for someone who can think like a founder, move quickly, and build a content system that scales.

Requirements:
Who You Are

• Strong pattern recognition and editorial taste—you can watch 100 videos and spot the 5 that matter
• Deep understanding of TikTok and Instagram Reels: how hooks work, what drives retention, what makes people share
• Experience briefing editors or creatives
• Either experienced part-time with real spare capacity, or full-time ready for high ownership