Creative Strategist

About Fay

At Fay, our mission is to make nutrition a foundational pillar of preventative care, improving outcomes, accessibility, and affordability at scale. We're building AI-powered infrastructure to transform preventative healthcare. Think that's bold? We're just getting started.

Today, Fay is a three-sided marketplace connecting providers, patients, and payers to revolutionize preventative care delivery. Our b2b2c business-in-a-box solution empowers dietitians to deliver high-quality, affordable nutrition care, helps patients take control of their health, and enables payers to build healthier member populations. Nutrition is our starting point, not the finish line. The platform we're building will expand into new areas of preventative health and wellness as we grow.

We're proud to be one of the fastest-growing companies in healthtech, backed by category-defining investors like General Catalyst, Forerunner, 1984, and Goldman Sachs.

Ready to leverage AI-driven technology to transform preventative care and make a real-world impact on health? Let's talk.

About this Role

We are looking for a performance-loving Creative Strategist to join our team, serving as the creative lead for our advertising and broader marketing efforts. This individual will collaborate closely with internal teams, external partners, video editors, and graphic designers to ideate and bring creative ideas to life. You will run countless experiments, and develop a creative playbook to help scale our Meta, TikTok and other paid advertising channels.

The ideal candidate has experience developing innovative marketing concepts that drive incremental and scalable performance on key digital ad platforms. This individual is an imaginative thinker, with a desire to integrate creativity and strategy together to drive measurable results. A successful candidate will be on a mission to understand all things about consumer behavior and emerging trends, analyze that data and leverage it to bring a valuable perspective to the table. Beyond technical prowess, an ideal candidate will possess exceptional communication skills, effortlessly articulating complex ideas proactively and consistently.

What you’ll be doing

• Serve as the creative leader at the crossroads of performance marketing and creative strategy

• Lead the conception process to devise innovative campaign concepts and strategies. Transform ideas into detailed creative briefs for our internal/external creative teams to articulate creative visions effectively for ad execution

• Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of innovation

• Collaborate with the performance and creative team to test, iterate, optimize, and scale winning campaign creatives and messaging

• Provide clear direction for copy, wireframing landing pages, working with creator/UGC talent, and managing video editors

• Monitor and analyze ad platform data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product

• Keep abreast of industry trends, social media platform updates, and best practices and identify core opportunities for future performance marketing campaigns

• Play a quarterback role in project managing and collaborating with cross-functional teams. Work closely with brand, design, and media planning teams to ensure timely and seamless campaign execution.

Qualifications

• 5+ years of experience working in a creative strategy or performance marketing role

• Strong idea generation and creative problem-solving skills.

• Strong knowledge of the creative production process, briefing, and ad creation

• Strong copywriter and can write effective, consumer-centric copy.

• Strong analytical skills, with familiarity of performance metrics and performance funnels across platforms

• Applicants should have a drive to understand ‘What makes a winning ad?’

The best companies are made of the best people. There’s no shortage of work ahead, but we stay balanced and look forward to celebrating our wins as a team.
See our careers page here to learn more about working on our team.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.