Creative Strategist

Creative Strategist. Hybrid Remote. London West End (Regent St). ££Comp

AKT (pronounced “act”) is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role:

As Creative Strategist you will act as the connective layer between Brand Marketing, Content and Acquisition, enabling closer day-to-day collaboration and ensuring paid activity reflects a holistic, consistent view of the AKT brand across all touchpoints. You will be self-sufficient in data analysis across the platforms (including thoughtspot) as well as proactively partnering with Data and Insight where necessary.

You will own the paid ads creative processes, testing, quality control and in-depth performance insight, with a strong emphasis on analytics and data-led optimisation across paid marketing channels, and a primary focus on Meta, TikTok and Google. While creative-led, this is a performance-first role. You will be able to operate confidently as a paid media manager, with a strong, hands-on understanding of paid media platforms and performance data, and be able to interpret account-level results, working closely with the Head of challenge agency recommendations, and directly manage and optimise campaigns to provide cover for core performance activity when required.

Sat within the Marketing team and reporting directly to the Head of Acquisition & Retention, you will work in close partnership with the Acquisition Manager, Brand Marketing, Organic Social, E-commerce and external agencies.

Requirements:
• Performance creative strategy - Own performance-led creative strategy across Meta, TikTok and Google for the UK, US and ANZ markets. Translate performance data, platform insights and business priorities into clear creative direction, angles and testing hypotheses.

• Paid media execution and optimisation - Support and provide cover for day-to-day paid media management across Meta, TikTok and Google when required, including campaign setup, optimisation, pacing, troubleshooting and performance decision-making.

• Scripting, briefing and approvals - Lead on scripting and briefing for paid creative, including UGC, founder, testimonial and product-led formats. Act as the final internal approval point for paid creative, ensuring assets meet performance best practice, brand standards and platform requirements.

• Creative testing and iteration - Design and manage structured creative testing programmes, working closely with Acquisition to ensure tests are set up cleanly and learnings are clear. Ensure insights are consistently captured, shared and applied to future iterations.
• Performance analysis - Analyse creative performance at an ad-level, owning the interpretation of creative analytics including engagement signals, conversion metrics and efficiency trends. Use performance data to inform creative direction, prioritisation and iteration.

• Creative ownership - This role holds clear internal decision-making authority over performance creative, with accountability for creative direction. Challenge agency recommendations and set final direction based on performance outcomes and brand standards.

• Platform coverage and resilience - Maintain a strong, hands-on working knowledge of paid media platforms and campaign structures, enabling effective collaboration with Acquisition and agency partners, and the ability to directly manage, optimise and troubleshoot live campaigns when required.

• Agency partnership - Partner closely with agency creative teams, providing clear performance-led feedback, direction and prioritisation. Strengthen agency output through faster feedback loops and clear internal ownership. Act as a brand and quality gate for agency-produced creative, ensuring all performance assets remain clearly differentiated, premium, and aligned to AKT’s brand voice.

• Cross-functional collaboration - Work closely with Brand Marketing and Organic Social to adapt internal content into performance-ready formats. Act as a bridge between teams to ensure strong alignment around messaging, NPD moments and brand expression across paid channels.

• Shoots - Support, attend and contribute to performance-focused creative shoots led by agency partners where appropriate, bringing a performance and brand lens to ensure content is captured with paid formats, hooks and testing requirements in mind

About You:

• Proven experience working with performance marketing creative across Meta, TikTok and/or Google
• Hands-on experience managing and optimising paid media campaigns across Meta, TikTok and/or Google, either in-house or agency-side
• Demonstrable ability to analyse and interpret ad-level performance data, build clear performance narratives, and translate insights into creative feedback and development
• Experience scripting, briefing and approving creative for paid environments
• Strong creative judgement with a clear understanding of premium brand standards
• Experience working closely with agencies and cross-functional internal teams
• Commercial mindset, comfortable linking creative decisions to CPA, scale and efficiency outcomes
• Experience scaling creative output across multiple markets
• Familiarity with Google video, Demand Gen or YouTube creative
• Experience working with UGC creators or influencer-led content
• Passion for beauty, performance, culture or the arts

Benefits:
Backstage Perks:

• Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
• Flexible working: work from home, at our Oxford Circus office (which comes with gym access), or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
• Monthly team days in London to connect with the AKT ensemble.
• Be part of a collective of creatives where the arts underpin everything we do.
• A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
• Allowance for products to give you the confidence to step onto the stage and perform.
• Intervals encouraged: 36 days holiday, including bank holidays (pro-rata for part-time roles)
• Pension contribution matching via salary sacrifice up to 5% of your salary.

Everybody is welcome

AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.

AKT London is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community, we commit to difference and diversity from the beginning, and we know what a rich and creative work environment can cultivate.

Anybody and everybody, to whoever is reading: we welcome you!

If you're a driven and hungry professional with a passion for beauty and sustainability, and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!