Creative Strategist / Growth Marketer (CPG, Direct Response)

We’re looking for a Creative Strategist / Growth Marketer who has been in the trenches and knows how to build, test, and scale direct-response ad creatives for CPG brands (DTC or omnichannel).

This is not a brand “vibes” role.

This is a performance-first role focused on what converts.

You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You’ll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.

Key Responsibilities

Creative Strategy Ownership

• Own and drive creative strategy across paid social channels including:
• Meta (Facebook & Instagram)
• TikTok
• YouTube Shorts

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• Develop direct-response creative concepts rooted in:
• consumer psychology
• hook-first messaging
• offer and angle testing
• structured hypothesis-driven experimentation

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Direct-Response Creative Development

• Write and structure performance creatives including:
• ad scripts (UGC + founder-led)
• UGC briefs and creative direction
• static and video ad concepts
• messaging frameworks (hooks, claims, objections, proof, CTAs)

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• Generate a consistent pipeline of high-volume ad ideas and iterations (not one-off concepts).

Testing Frameworks & Iteration

• Build and manage creative testing systems designed for:
• velocity
• clear learning
• scaling winners

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• Translate campaign performance into creative actions:
• what to scale
• what to kill
• what to iterate and re-test

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Collaboration & Execution

• Partner with:
• designers and video editors to execute fast
• media buyers to align testing priorities and data needs
• creators / UGC pipelines (when applicable)

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• Ensure concepts are shipped quickly, clearly, and with performance intent.

Performance Analysis

• Use performance data to evaluate creative effectiveness and drive decisions using metrics such as:
• CPA
• ROAS
• MER
• thumb-stop rate / hook rate
• creative fatigue signals

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• Stay ahead of creative and platform trends, while maintaining a conversion-first approach.

Requirements:
• 3+ years of experience in growth marketing, creative strategy, or performance creative roles.
• Hands-on experience supporting CPG brands (DTC or omnichannel).
• Proven ability to create direct-response ads that scale, not just awareness campaigns.
• Strong understanding of performance marketing levers including:
• hooks and scroll-stopping frameworks
• UGC-style creative patterns
• offer/angle testing systems
• full-funnel messaging

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• Strong copy instincts and ability to write hooks, headlines, and CTAs that convert.
• Ability to operate both strategically and tactically (you can lead the strategy and also produce deliverables).
• Comfortable in a fast-paced, performance-driven environment with rapid iteration.

Bonus Points (Nice to Have)

• Experience scaling brands from 6 → 7 or 8 figures.
• Background at a recognizable CPG or high-growth DTC brand.
• Experience briefing creators or managing UGC pipelines.
• Familiarity with structured creative volume systems (e.g., 10–20 new concepts/week plus iterative variations).