Creative Strategist + Copywritter

Confidential

Bogotá, Distrito Capital de Bogotá, Colombia permanent

Posted: March 30, 2026

Required Skills

Job Description

ABOUT SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

MISSION

Develop the creative concept, tone of voice, and ideas that drive the brand’s content across all social channels, ensuring that every piece is rooted in a clear strategic intent and relevant to the current cultural context. This role will work closely with the Social Media Manager, designers, and content creators to craft strong, consistent, and audience-relevant messaging.

JOB FUNCTIONS

• Lead weekly creative briefings with the design and production teams

• Develop social-first content concepts, including formats, narratives, campaign ideas, and activations

• Write copy for all formats, including posts, Reels, Stories, short-form video scripts, paid media, and activations

• Identify trends on TikTok, Instagram, and YouTube Shorts and turn them into actionable ideas for the brand

• Approve the tone and concept of each asset before it moves into design or production

• Write scripts for Content Creators and lead recording briefings

• Create and maintain the brand’s voice and tone guidelines for social media

• Develop Always-On creative territories and propose seasonal activations

• Collaborate on copy development for digital paid media campaigns

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