Creative Strategist

Creative Strategist

Location: Remote (Must be aligned with PST)
Reports to: VP Demand

About the Client

Formulation Factory is a fast-growing D2C supplements company operating in a highly competitive, performance-driven category. The brand is built on scientific integrity, customer truth, and disciplined experimentation—scaling through a sophisticated paid media engine across Meta, TikTok, Amazon, Google, and emerging platforms.

The company operates with a strong bias toward data, speed, and systems. Creative is treated as a growth lever, not an aesthetic exercise, and decisions are grounded in performance, research, and validated customer insights.

About the Role

The Creative Strategist is the intelligence engine behind Formulation Factory’s D2C advertising creative pipeline. This role owns the synthesis of market trends, customer insights, and ad performance data to generate high-impact angles, hooks, and creative briefs that fuel scalable, converting creatives across platforms.

This is a strategic operator role—not a designer or executor. The Creative Strategist bridges external market signals, internal customer truths, and real-time performance feedback to continuously refine the creative system and directly impact revenue growth.

How Success Looks Like for This Role

In the first year, success is defined by measurable improvements in creative effectiveness, velocity, and decision-making quality, including:

• A consistently full creative pipeline of high-quality, performance-aligned briefs.
• Meaningful improvement in paid media efficiency (e.g., +20% uplift in average ROAS from iterated creatives).
• Clear, repeatable feedback loops with media buyers, with 100% of ads categorized and learned from.
• Market and customer insights that unlock new winning angles and inform product or positioning decisions.
• Platform-specific trend insights actively shaping demand strategy.
• Scalable systems built for research, insight management, and creative iteration—without brand dilution or compliance risk.

Key Responsibilities

• Conduct platform-by-platform market and competitive research across Meta, TikTok, Amazon, Google, and emerging channels.
• Identify winning hooks, messaging patterns, formats, visuals, and audience approaches from top D2C advertisers.
• Analyze customer data including reviews, surveys, interviews, and post-purchase feedback to surface actionable insights.
• Translate customer and market insights into creative angles, hooks, offers, and structured briefs.
• Own and manage the upstream creative pipeline using Kanban or equivalent tools, ensuring steady creative throughput.
• Partner closely with the Head of PPC to review performance data and categorize creatives (scale, iterate, kill).
• Use performance signals (CTR, CVR, CPA, ROAS) to refine creative direction and prioritize testing.
• Share insights and reporting with VP Demand, creative, product, growth, and leadership teams.
• Build and maintain scalable research systems, insight databases, and feedback frameworks.
• Ensure all creative direction aligns with brand standards, scientific rigor, and FTC/FDA compliance requirements.

Requirements:
• 4–7+ years of experience in D2C advertising strategy, ideally within supplements, health/wellness, or highly competitive DTC categories.
• Proven experience influencing creative pipelines and improving paid media performance.
• Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems.
• Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis.
• Analytical mindset with the ability to translate performance data into clear creative direction.
• Experience managing creative workflows using tools such as Notion, Trello, or Asana.
• Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership.
• High bias for action and comfort operating in fast-paced, iterative environments.

Nice to Have:

• Prior exposure to supplements DTC customer archetypes and regulatory nuances.
• Strong copy instincts for hooks, angles, and offers.