Creative Strategist

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

We are seeking a Creative Strategist / Creative Testing Manager to join our Specialty Marketing team. This role combines strategic oversight and hands-on design execution to create, test, and optimize advertising assets across multiple campaign types.

The ideal candidate thrives at the intersection of creativity and performance, able to design ad-ready creative, source and brief UGC content, analyze results, and scale winning concepts. This role will ensure our team maintains a constant flow of high-performing creative to fuel case growth.

Responsibilities:

• Build and manage a structured creative framework across Meta, YouTube, CTV, email, and other channels, driving systematic testing, iteration, and performance optimization

• Design and edit advertising assets, including static graphics, motion graphics, and creative variations

• Analyze performance data (CTR, CPA, conversion rates) to identify top-performing creative and scale effectively

• Collaborate with Paid Media and cross-functional teams to align creative with KPI targets

• Foster a “creative lab” culture where test → learn → optimize became the default process

Qualifications:

• 2-3 years in direct response creative strategy or performance marketing design

• Proficiency in design/editing tools (Adobe Suite, Canva Pro, etc.)

• Strong copywriting and visual storytelling skills

• Comfort working with performance metrics (CTR, CPA, ROAS)

• Ability to thrive in a fast-paced, test-heavy environment

Salary Range: $85,000 - $95,000 + Bonus Eligible

Salary Range
$85,000—$95,000 USD

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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