Creative Producer

About Us

At Total Life, we believe that the later chapters of life should be defined by growth, purpose, and emotional resilience. We are on a mission to revolutionize healthier aging by combating the silent epidemic of mental health issues and anxiety among the elderly. Our work is driven by a deep-seated commitment to making quality, affordable emotional support services easily accessible to a demographic that is too often overlooked in the digital health revolution.

We are a behavioral health company solely dedicated to the 65+ population. Our values are rooted in empathy, evidence-based care, and accessibility. We don't just provide therapy; we empower seniors to redefine their identity, navigate complex health changes, and maintain a high quality of life. When you join Total Life, you aren't just joining a platform—you are joining a movement to ensure that every senior has a partner in their mental health and wellness journey.

Position Summary

The Creative Producer will lead the creation of high-impact video content that educates families, builds trust with seniors, and strengthens the Total Life brand across digital platforms. This role combines production, editing, storytelling, and performance strategy.

You will plan and film interviews, testimonials, and educational content, then transform that footage into short-form, platform-native videos optimized for reach and engagement. From time to time, you may also step in as the interviewer on camera—guiding conversations, asking thoughtful questions, and helping subjects feel comfortable and confident.

This is not just a video editing role. It requires a strong understanding of attention, retention, and social platform growth.

Core Responsibilities

• Plan and execute video shoots, including interviews, testimonials, educational content, and brand storytelling.
• Direct on-camera talent to capture clear, compelling soundbites.
• Conduct interviews on camera with clinicians, clients, or internal leaders.
• Manage lighting, audio, framing, and overall production quality.
• Edit long-form footage into short-form social videos optimized for LinkedIn, Instagram, TikTok, and YouTube.
• Craft strong hooks and pacing to improve retention and watch time.
• Add captions and format content for mobile-first consumption.
• Turn one shoot into multiple high-performing content assets.
• Track performance metrics such as watch time, retention rate, and engagement rate.
• Adjust creative direction based on data insights.
• Collaborate with marketing leadership to build a repeatable, scalable content engine.
• Not be afraid of getting in front of the camera yourself.

Requirements:
• 4+ years of experience producing and editing social-first video content.
• Strong portfolio demonstrating short-form video performance (applications without a portfolio will not be considered).
• Experience directing interviews and pulling strong on-camera responses.
• Comfortable occasionally appearing on camera as an interviewer.
• Proficiency in Premiere Pro, Final Cut, or equivalent editing tools.
• Clear understanding of social platform trends, algorithms, and content optimization.
• Ability to analyze performance metrics and refine content strategy accordingly.

Preferred Qualifications

• Experience working in healthcare, behavioral health, or other mission-driven brands.
• Motion graphics or basic animation skills.
• Experience growing a personal or company social channel.
• Understanding of thumbnail and title optimization.

Benefits:
Benefits

• Leadership Impact: Opportunity to lead content strategy across diverse and high-impact medical specialties.
• Executive Partnership: Direct partnership with executive leadership to influence strategy, processes, and financial performance at scale.
• Competitive Package: Competitive compensation and benefits package.
• Purpose-Driven Work: The ability to influence the financial health of a movement dedicated to the mental wellness of the 65+ population.

Compensation

• Target Salary Range: $50,000 – $75,000 (commensurate with experience).
• Environment: Hybrid
• Premium Medical, Dental, and Vision insurance plans for you and your dependents.