Creative Marketing Manager

DISCLOSURES

The statements contained in this document describe the general scope and level of services expected under this engagement and are not intended to be all-inclusive. Responsibilities may evolve over time based on business growth, campaign performance needs, platform changes, or strategic direction. The Company will notify the contractor of any material changes to the scope of work.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing solutions, marketing systems, and revenue enablement services for companies in real estate, property management, hospitality, healthcare, and service-based industries throughout the United States.

As EMS expands its in-house digital marketing division, the Company is building a structured performance marketing team that integrates paid media, funnel systems, CRM tracking, and creative strategy into a unified growth engine.

This role is central to that structure.

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: ₹500 – ₹625 INR per hour (this is not USD).  Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, creative capability, and performance impact.

LOCATION: India (Remote)This is an India-based independent contractor engagement. This is NOT a U.S.-based position, and compensation is paid in Indian Rupees (INR), not U.S. dollars.

POSITION TITLE: Creative Marketing Manager (Paid & Organic Content Strategy Lead)

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE: Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.)

The contractor must be actively available during these hours to collaborate with leadership, media buyers, and technical teams.

POSITION OVERVIEW

The Creative Marketing Manager is responsible for owning the creative direction, content strategy, brand consistency, and performance-oriented messaging across all marketing channels — both paid and organic.

As EMS brings advertising operations in-house, this role becomes the central creative authority within the organization. The individual in this position will ensure that all marketing output — including social media content, paid ad creative, landing page messaging, and branded marketing materials — is cohesive, strategically aligned, and performance-driven.

This is not a basic graphic design or social posting role. It is a hybrid strategic and execution-focused position that bridges creative development, performance marketing support, and brand management.

The Creative Marketing Manager works directly with:

Google Ads Manager

Meta Ads Manager

TikTok Ads Specialist

CTO / Funnel & Tech Team

Chief Marketing & Sales Officer

This role ensures that creative execution aligns with funnel structure, advertising strategy, and measurable growth objectives.

ROLE OBJECTIVE

The objective of this role is to:

Develop high-performing creative assets for paid campaigns

Maintain consistent brand identity across all platforms

Strengthen organic social presence and engagement

Align ad messaging with landing pages and conversion funnels

Continuously improve creative performance based on data

Performance in this role will directly impact advertising ROI, conversion rates, and brand perception.

CORE RESPONSIBILITIES

Creative Strategy & Messaging Development

The Creative Marketing Manager will develop and maintain overarching creative direction for the organization’s marketing initiatives. This includes defining messaging frameworks, value propositions, campaign themes, and visual direction.

Responsibilities include:

Developing campaign concepts aligned with company goals

Creating messaging angles for lead generation and brand authority

Identifying emotional triggers and hook strategies

Ensuring consistent tone and brand positioning

Collaborating with leadership to align content with strategic objectives

Paid Advertising Creative Support

This role serves as the primary creative partner to the paid media specialists.

Responsibilities include:

Producing static and video ad creative for:

Google Display & YouTube

Facebook & Instagram

TikTok

Writing high-converting ad copy

Creating visual mockups and structured testing variations

Developing creative testing roadmaps

Reviewing performance data to refine messaging and visuals

Managing creative refresh cycles to prevent fatigue

Creative must be developed with performance metrics in mind, not aesthetics alone.

Organic Social Media Management

The Creative Marketing Manager will oversee the company’s organic social presence by:

Developing and managing a structured content calendar

Creating posts that build authority, trust, and engagement

Publishing educational, promotional, and brand-building content

Monitoring engagement performance

Optimizing content direction based on data insights

The goal is to build brand credibility while supporting paid acquisition efforts.

Graphic Design & Marketing Materials

The role includes development of branded marketing assets such as:

Flyers and promotional materials

Digital brochures

Presentation decks

Email graphics

Social templates

Brand style guides

All materials must maintain consistency with company branding and visual standards.

Funnel & Creative Alignment

The Creative Marketing Manager must ensure that advertising creative aligns with conversion infrastructure.

Responsibilities include:

Reviewing landing page copy and visual layout for alignment with ads

Collaborating with the CTO and funnel team to ensure continuity of messaging

Identifying disconnects between ad promise and landing page delivery

Recommending improvements to strengthen conversion performance

Performance-Based Creative Optimization

Creative decisions must be guided by data.

The role includes:

Reviewing campaign performance reports

Identifying winning messaging angles

Improving underperforming creatives

Tracking CTR, conversion rate, engagement rate, and other relevant metrics

Developing monthly creative iteration plans

REQUIRED QUALIFICATIONS

3–6 years experience in digital marketing, creative strategy, or content marketing

Demonstrated experience creating performance-focused ad creative

Proficiency in Canva, Adobe Creative Suite, or equivalent tools

Basic video editing capability (CapCut, Premiere, or similar)

Understanding of paid advertising fundamentals

Strong copywriting ability

Ability to interpret performance data and adjust creative direction

Strong English communication skills

Ability to work aligned with U.S. Eastern Time

PREFERRED QUALIFICATIONS

Experience supporting Google Ads, Meta Ads, or TikTok campaigns

Experience creating UGC-style ad concepts

Experience working with U.S.-based clients

Experience developing brand guidelines

PERFORMANCE METRICS (KPIs)

Performance in this role will be evaluated based on:

Creative output consistency

Improvement in ad CTR and engagement rates

Reduction in creative fatigue

Alignment between ads and funnel messaging

Organic engagement growth

Brand consistency and professionalism

CAREER PATH

As EMS expands its in-house marketing operations, this role may evolve into:

Senior Creative Strategist

Paid Social Creative Director

Brand & Performance Marketing Director

WHY JOIN EMS

Fully remote India-based contractor engagement

Stable INR compensation structure

Direct involvement in building an in-house marketing division

Exposure to U.S.-based performance marketing

Clear growth pathway within a developing digital organization