Creative Marketing Manager - Leaply

Hi! We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth with strong traction across the US, Europe, and beyond.

We are already combining two directions:

Digital: A mobile app for building habits and improving health based on science-backed practices. A few numbers: in our first year, we grew more than 20x. In December, we achieved 5x month-over-month growth in Gross Profit.

Physical: Our own line of FDA-approved supplements (manufactured in the U.S.). We use proprietary formulas based on patents developed by our R&D team.

At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. We move fast, think big, and expect every team member to contribute beyond their scope.

We’re looking for a talented Creative Marketing Manager to join a team, who is working with physical direction.

What you’ll do:

— Play a key role in shaping and executing creative strategy for paid acquisition across Meta and emerging channels.
— Develop hypothesis-driven creative concepts based on performance data, audience research, and competitive analysis.
— Write clear, conversion-oriented briefs for video and static ads, including messaging angles, hooks, visual direction, and references.
— Analyze creative performance data to extract actionable insights for growth strategy.
— Identify patterns in winning creatives (hooks, structures, angles, positioning) and translate them into scalable testing frameworks.
— Research and deconstruct high-performing creatives from both DTC physical brands and leading digital products to strengthen our approach.
— Collaborate with the Marketing Design team to optimize iteration speed and production quality.
— Study audience behavior and turn insights into precise, high-impact messaging.
— Monitor trends within the Health & Wellness category and identify opportunities for differentiation.

You’re a great fit if you:

— Have 2+ years of experience in a similar role: successfully scaling creative production, launching new formats, and improving efficiency.
— Possess a deep understanding of creative production management principles: concepts vs. variations, formats, and the key levers that drive their success.
— Are confident in your knowledge of Facebook operations.
— Have English skills at B2+ level.
— Are an AI adaptor: enjoy working with AI and actively use it to enhance your performance.

What you’ll get:

— Competitive compensation
— Opportunity to work remotely
— Full ownership of your performance area and a say in growth strategy
— Support from an experienced team with multiple successful exits
— Access to internal communities in marketing, product, and payments
— A meaningful mission — Leaply is about helping people live better lives, every day

Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there's always someone to turn to for advice or assistance.

Beyond business, SKELAR supports the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big everything!