Creative Lead

We have the work, you have the chops. Together, nothing can stop us. Help us create scroll-stopping, neck-turning, convention-defying communication and award-winning digital experiences for some of the biggest and most iconic global brands.

Yadda yadda yadda. But no, really – that’s what we offer. And it’s why we need you.

Come lead creative projects for us. Dream up ideas with us. Define ‘best-in-class’ for digital communication. Do it as part of our amazing Experience Design Capability, based in beautiful Copenhagen and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.

What will your day look like?

We’re looking for someone with top-notch creative concepting skills, ambitious ideas and a wealth of digital marketing experience to join our Experience Design team as a full-time, in-house Creative Lead.

As our new Creative Lead, you will head up projects and creative client teams to develop engaging activations and communications for global clients, based on a deep understanding of their business objectives, audiences and internal processes.

Your primary job will be to conceptualize novel, engaging consumer-facing experiences for CRM, Loyalty and other digital channels. You will:

• Lead creative workstreams on one or more clients, sparring with and supporting the team to ensure our client deliveries exceed expectations

• Both drive ideation and contribute to original copywriting in American or British English for emails, push notifications, paid media, pitches, etc. as needed

• Revise copy based on internal and client feedback – and mentor both copywriters and designers as they do the same – and ensure quality assurance

• Support staffing decisions, and help match creatives with projects that give them opportunities to try new things

• Liaise with and support account teams with briefing and scoping, presenting to clients and keeping an eye on the project pipeline

• Drive creative on new business pitches

• Leverage new, emerging technologies to be the most creative, most efficient creative leader you can be

• Approach every piece of creative as an opportunity to elevate the creative excellence of the brand, the team and yourself

Who are you going to work with?

As a Creative Lead on the Experience Design team, you will work closely with talented designers, copywriters, motion designers and other creative leads, as well as communication strategists, CX/UX designers, data scientists, tech developers and project managers. 

The office is centrally located in Copenhagen, and we’ll expect not only exceptional work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our four stylishly decorated floors. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to grow and apply your expertise.

What do you bring to the table?

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your conscientious and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting concepts. You value flawlessness and diligent editing, ensuring all deliveries are spotless and effective.

Required skills and qualifications:

• 10+ years of either copywriting or design experience from an advertising or in-house agency

• Ideally 3+ years in a creative management role

• Excellent communication skills and native-level proficiency in English

• A relevant background in journalism, English, communications, advertising or similar

• Ability to work independently or with a team to meet deadlines

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

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