Creative Lead (Art)

About us

Listed on Nasdaq, Futu Holdings (FUTU) is a global fintech company behind the advanced digital brokerage platforms moomoo and Futubull, serving millions of users worldwide. We are a technology-driven company delivering secure, seamless access to global markets and reshaping the personal investing experience.

Role summary

We are seeking a Creative Lead (Art) to serve as the visual and aesthetic leader of our in-house creative team. This role is responsible for defining, evolving, and elevating the brand’s visual identity, creative expression, and design standards across global and regional markets.

As a senior creative partner, the Creative Lead (Art) brings a strong point of view on design, art direction, and visual storytelling, shaping how moomoo and Futubull show up across campaigns, products, and brand touchpoints. Working closely with Narrative Strategists, Art Directors, and cross-functional stakeholders, this role ensures that every creative output reflects a distinctive, confident, and contemporary visual language.

What you'll work on

• Define and lead the overall visual direction and aesthetic vision for the brand across global and regional markets
• Set and evolve brand visual identity systems, including art direction principles, design language, and creative standards
• Lead art direction and visual concepting for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
• Partner closely with Narrative Strategists and Art Directors to ensure strong alignment between visual storytelling and brand narratives
• Oversee the visual quality and consistency of creative outputs across brand, campaign, and product touchpoints
• Drive high-level creative ideation, translating strategic objectives into bold, visually compelling ideas
• Guide and inspire designers, art directors, and visual creatives through creative leadership, critique, and mentorship
• Present and articulate creative direction to senior stakeholders and leadership, advocating for strong design and visual craft
• Stay ahead of design, visual culture, and creative trends, ensuring the brand remains modern, aspirational, and culturally relevant

Requirements:
Required qualifications

• 10–15+ years of experience in art direction, design, or visual creative roles, within creative/design agencies or in-house brand/marketing teams with demonstrated seniority at Creative Director, Senior Creative Director, or Head of Art level.
• An exceptional portfolio showcasing high-level visual thinking, art direction, and design excellence across brand and campaign work
• Proven experience defining and scaling brand visual systems across multiple channels and markets
• Strong track record leading integrated, multi-channel creative campaigns, including OOH, digital, social, and video
• Deep expertise in visual storytelling, art direction, and aesthetic judgment, with a refined eye for detail and craft
• Experience working closely with copywriters and narrative leads, shaping ideas collaboratively from concept to execution
• Ability to present, defend, and sell visual concepts to senior stakeholders with clarity and confidence
• Demonstrated experience mentoring and elevating design and art teams, setting a high creative bar
• Fluency in industry-standard design and creative tools (Adobe Creative Cloud including After Effects and Premiere Pro, Figma, motion and film workflows), with working knowledge of AIGC tools and AI-assisted creative workflows to support ideation and execution.
• Fluency in written and spoken English

Desired Qualifications

• Experience working within fintech, technology, or other regulated industries, balancing creativity with clarity and credibility
• Exposure to global or regional brand environments, including localisation and adaptation of visual systems across markets
• Experience collaborating with product design, UX/UI, or digital teams to ensure cohesive brand expression across platforms
• Strong understanding and experience in motion design, film craft, and visual storytelling in OLV and digital formats