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Creative Director

Criticalmass

Toronto permanent

Posted: March 30, 2026

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Quick Summary

As a Creative Director, you'll lead a team of creatives to develop innovative marketing campaigns that drive business growth.

Job Description

As a Creative Director, you couple a strong creative voice with strategic thinking to lead major marketing initiatives. Balancing creative thinking with interpersonal skills, you develop solid client relations by clearly communicating and justifying concepts. Visual design is your bread and butter—but you’ve also got strong working knowledge of experience design, brand development, interactive commerce, and creative processes, which are essential in your role.

You’re looking to hone your management skills directing the collaborative efforts of a large creative team. And the environment you build for your team fosters professional growth and inspires others to exceed expectations. Most importantly, you embody and embrace our values—to be honest, inspired, drive, passionate and real—in everything you do.

You Will:

• Drive the strategies that address customer needs and business goals across digital channels.

• Contribute creative solutions and innovations that strengthen both the agency brand and market leadership position.

• Develop & deliver innovative proposals to capture both account growth and new business opportunities.

• Promote continuous improvement and accountability by driving Creative discipline and operational excellence and lending industry vertical expertise.

• Perform strategic account planning with senior management in vertical marketing groups.

• Conceive and create experience design solutions that fulfill strategic business objectives.

• Effectively communicate creative ideas and strategies to all project stakeholders.

• Lead and partner with multidisciplinary teams, including all creative disciplines, technology, planning, account and program managers, partners, clients and more.

• Provide regular team leadership and constructive feedback on all accounts.

• Develop, monitor, and modify the business unit creative department staffing strategies and plans, including team composition, performance, skills, training, and mentoring.

• Develop, implement, and monitor quality standards across all creative artifacts and deliverables.

• Continuously improve Creative methods, problem solving models, and best practices.

• Proactively manage the success of production scope, schedules, and budgets.

• Engage and inform practice leads from media, technology, marketing science, usability, and quality assurance to maximize results and ensure satisfaction.

• Support and lead Human Resource initiatives with a focus on performance management.

• Understand, embrace, and communicate corporate mission and values.

You Have:

• 4+ years visual communication education.

• 4+ years design, marketing, or communications interactive work and art direction experience.

• Strong design portfolio.

• Passion for design and eagerness to collaborate with other creative people.

• Solid understanding and appreciation for the distinction between creative expression and commercial reality.

What We Offer:

• Global maternity and parental leave

• Competitive benefits packages

• Vacation, compassionate leave, wellness days, and flex days

• Access to online services for families and new parents

• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

• Diversity and Inclusion Board with 13 affinity groups

• Internal learning and development programs

• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office a minimum of 2 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$130,000—$140,000 CAD

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

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