Creative Director

Company:

David creates tools to help people build muscle and lose fat. Our first products are protein bars, and we’re building a platform for high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role:
Reporting to the CEO, the Creative Director will play a critical role in bringing David’s brand to life across every channel. You’ll build on the systems and identity already in place, helping to expand and refine them as the brand grows. This is a hands-on role where you’ll contribute to both the strategy and execution, ensuring our creative work is consistent, inspiring, culturally relevant, and ahead of the curve.

Responsibilities:

Brand Direction & Alignment

• Ensure brand alignment and creative direction is strong across visual, verbal, and experiential touchpoints including packaging, campaigns, social, retail media, and experiential activations.
• Maintain and continuously evolve brand guidelines, packaging architecture, and storytelling frameworks.
• Elevate the brand through its core values of beauty, intelligence, and discipline.

Creative Execution

• Drive the creative development of campaigns, photoshoots, and content creation across all channels (social, paid, DTC, trade, email, OOH).
• Collaborate with designers, freelancers, and agency partners to deliver best-in-class creative assets.
• Lead the charge in spotting cultural shifts and creative trends, ensuring David’s work stays fresh, relevant, and inspiring.

Continuous Storytelling & Maintaining Cultural Relevance

• Champion storytelling that resonates emotionally with consumers and builds long-term brand equity.
• Develop creative concepts that communicate David’s mission and distinct point of view through every expression of the brand.

Cross Functional Collaboration

• Collaborate cross-functionally with Marketing/Growth, Customer Experience, R&D, Supply Chain, and Retail teams to bring ideas to life and ensure creative alignment.

Requirements:
• 8+ years of creative experience, with at least 2 years in a Creative Director or senior leadership role
• Experience building brands at a high-growth CPG, DTC, or lifestyle brand (bonus if it’s in fashion, beauty, food, beverage, wellness, or performance)
• Strong, proven conceptual thinking and executional craft across visual, copy, and content, including both brand and growth-oriented marketing
• Comfortable working in a fast-paced, lean environment with high creative and execution standards
• Proficient in and familiar with tools like Figma, Adobe, and video editing basics
• A sharp eye for design and an intuitive sense of what makes a brand resonate
• Must have a portfolio of work demonstrating campaign thinking, brand development, and execution across formats
• Deep rolodex of photographers, directors, stylists, editors, and production vendors in NYC and LA
• A self-starting attitude with a love for bringing ideas to life
• Humility, self-awareness, and curiosity
• A desire to help build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat

Benefits:
• This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together.
• Salary: $200k+ per year, dependent on experience. This is inclusive of cash bonus based on attainment of company targets.
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO