Creative Director

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.

• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.

• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.

• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 180+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.

We're proud of the recognition we've received, including:

• LinkedIn’s Top Startups List 2024

• Fast Company’s Most Innovative Companies 2025 and 2023

• Built In 2025 Best Places to Work

• And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

As Fora’s Creative Director, you will elevate and unify our brand identity, bringing Fora to life across all touchpoints and ensuring that all of our brand experiences reflect a consistent creative vision. Reporting to the VP of Brand & Content, you’ll build a world-class creative function while acting as a thought partner across the organization, translating strategy into creative direction that drives meaningful business outcomes.

Key Responsibilities

First 1-2 months:

• Take over directing the creation of high-impact assets for performance marketing campaigns to drive customer acquisition and conversion

• Partner with our product design team to make targeted, quick-impact updates to our brand book, laying the foundation for further evolution of our visual and design identity

• Hire additional team members to grow our in-house creative services team

Over time, you will also:

• Lead creative direction across all marketing and experiential work, overseeing concepting and execution for both digital (web, social, video, email) and IRL and OOH expressions of our brand (conferences, live activations, print collateral, merch, and more).

• Guide, evolve, and enforce Fora’s overall brand look, feel, and voice so it stays consistent across every channel.

• Manage and maintain a trusted roster of freelancers, agencies, or vendors to augment the work of our in-house team.

• Set clear creative processes and timelines to deliver high-quality work on schedule and within budget.

• Partner closely with colleagues in product design, as well as content, growth, advisor experience, strategic partnerships, and more, to ensure a seamless brand experience across all touchpoints.

• Track results of creative work and use data to inform creative decision-making and improve future campaigns.

• Responsibly use AI to support your workflow while keeping human creativity at the forefront

Requirements

• 8–10+ years in creative roles, including at least 3 years in a senior leadership capacity directing multi-disciplinary teams; experience with travel and/or lifestyle brands strongly preferred

• Strong portfolio showcasing high-quality, strategic creative across digital, social, and brand campaigns; experience with high-impact paid social campaigns a major plus

• Deep understanding of brand systems, campaign design, and marketing creative

• Proven ability to coach and develop high-performing creative talent and manage external resources while building efficient operations and scalable processes

• Highly collaborative, with exceptional presentation skills and the ability to influence and align cross-functional teams

• Avid consumer of culture, media, and social trends, with an instinct for what resonates with audiences

• Fluency with design, art direction, photography, copywriting, and/or video production, plus familiarity with modern design tools and platforms

• Highly organized, adaptable in an ambiguous and fast-changing environment, and willing to roll up your sleeves to produce or edit assets when needed

• Curious about and excited to explore how emerging AI can support creative functions

Compensation

Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $150,000–$190,000 + equity.

Additional benefits include:

• Unlimited vacation

• Health Insurance (including an option completely covered by Fora HQ)

• Dental & Vision Insurance

• Wellhub Memberships

• 401k plan with company match

• Commuter Benefits

• Supplemental Life Insurance

• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.