Creative Director / Head of Design

About Us

Schneider Innovations is a fast-growing U.S.-based brand group operating across medical consumables, personal safety equipment, and healthcare products.

We manage a growing multi-brand portfolio serving both consumer and institutional buyers across North America and Europe. Our work sits at the intersection of product performance, regulatory trust, and brand clarity—where design directly impacts customer understanding, confidence, and conversion.

As our portfolio and sales channels expand, we are investing in scalable design systems that support growth across platforms and regions.

About the Role

We are hiring a Creative Director / Design Director to lead and elevate our global design function across eCommerce and brand touchpoints.

This role owns the visual direction, quality standards, and design systems that support current platforms (such as Amazon) and future channels including DTC, marketplaces, and B2B environments.

You will work in an onsite setup at Shenzhen, China (one of the major cities in Southern China near Hong Kong), cross-cultural environment and will be accountable not only for creative quality, but also for design efficiency, team stability, and long-term scalability.

This is not a platform-specific executor role, and it is not a hands-off management role. We are looking for a player–coach: someone who can lead strategically, decide decisively, and step in to execute when conditions require it.

What You Will Do

eCommerce & Brand Visual Leadership

- Lead visual direction across multiple eCommerce platforms and brand touchpoints

- Ensure visual consistency while adapting design to platform-specific constraints and goals

- Use design to clearly communicate value, build trust, and support conversion across channels

Trend Awareness & Category Leadership

- Stay ahead of visual, UX, and communication trends across eCommerce and brand design

- Translate trends into practical, on-platform differentiation, not decorative experimentation

- Proactively evolve visual standards so our designs are recognizable, referenced, and copied—while remaining compliant with platform and category requirements

- Balance innovation with consistency, ensuring new directions strengthen rather than dilute the brand

Packaging, Content & Brand as One System

- Treat packaging, eCommerce content, and brand assets as a connected ecosystem

- Translate product features, compliance constraints, and selling points into clear visual language

- Maintain consistency across SKUs, product lines, and brand touchpoints

Design Leadership & Team Management

- Lead and mentor a design team across multiple time zones

- Define, enforce, and continuously raise design standards and quality benchmarks

- Provide clear, structured, and actionable feedback in a remote environment

- Address quality and performance issues directly to protect team standards and stability

Project & Priority Management

- Manage multiple design projects across brands, platforms, and regions

- Use project management tools (e.g., Asana, Planner, Jira, ClickUp, or similar) to track requests, set priorities, and maintain accountability

- Break down ambiguous or complex requests into clear, executable tasks

- Enforce priorities and trade-offs when everything is “urgent”

- Prevent the team from being overwhelmed by fragmented or ad-hoc demands

- Has clear ownership to approve, defer, or reject design requests based on priority and impact

Hands-On Design Ownership

- When team capacity is constrained, quality drops, or timelines are at risk, personally execute design work to stabilize delivery

- Produce or revise production-ready assets, including:

• eCommerce PDP visuals

• Packaging layouts

• Brand and marketing assets across platforms

- Use hands-on execution strategically to unblock teams and stabilize delivery

Systems, Decision-Making & Scalability

- Build and maintain scalable design systems, visual guidelines, templates, and workflows

- Establish clear review, approval, and decision-making mechanisms

- Ensure long-term scalability and consistency across different eCommerce contexts

- Make timely decisions under uncertainty and take ownership of outcomes

- Uses clear signals (conversion, consistency, rework reduction, delivery speed) to evaluate design effectiveness

AI & Modern Workflow Enablement

- Actively apply AI tools (e.g., ChatGPT, Gemini, Nano Banana Pro, or similar) to explore design directions, support ideation, and improve productivity

- Continuously evolve workflows using new tools and methods

Requirements:
Must-Have Qualifications

• 8+ years of professional visual/graphic /packaging design experience

• 3+ years in a true design leadership or management role

• Hands-on experience designing for eCommerce environments (marketplaces, DTC, or B2B)

• Proven experience managing remote, cross-cultural teams

• Strong understanding of North American and European market expectations

• Demonstrated ability to evolve or define visual direction within platform constraints

• Ability to clearly articulate why a design works—or does not—from a user and business perspective

• Proficiency with modern design tools (Figma, Adobe Creative Suite; 3D / rendering is a plus)

• Hands-on experience using project management tools in daily design operations

• Proven ability to move seamlessly between strategic leadership and hands-on execution

• Strong written English skills; able to review and approve English design content independently

• Working proficiency in both English and Chinese

Helpful Experience

• Amazon-specific experience, especially in regulated or medical categories
• Experience building or scaling design systems across multiple channels
• Familiarity with medical compliance, packaging, or regulatory constraints
• Experience supporting fast-growing, multi-brand eCommerce companies

This Role Is a Good Fit If You…

• Are comfortable building structure and clarity in ambiguous environments
• Can adapt visual standards across different platforms without losing brand clarity
• Are comfortable making trade-offs as channels and priorities evolve
• Lead through structure, clarity, and decision-making
• Actively adopt new tools, including AI, to improve how work gets done

This Role Is Not a Good Fit If You…

• Want to specialize in only one platform long-term
• Prefer individual contributor work over team leadership
• Avoid structured project management
• Struggle with ambiguity or fast-changing requirements
• Resist new tools, workflows, or evolving channels

Success in This Role

Within the first 3–6 months, success means visibly improved design quality and consistency across platforms, faster and more predictable delivery, clearer design standards, and a team that operates with less escalation and more confidence.

Benefits:
Compensation

• Competitive base salary, starting from ₱2.4M, match for experience and expertise
• Performance-based annual bonus, tied to clearly defined design quality, delivery, and system-building goals
• Annual compensation Adjustment review, based on role scope and performance

Work Model & Location

• 100% on-site role based in Shenzhen
• Requires close, in-person collaboration with product, engineering, and business teams
• Visa and work authorization support provided where applicable

Tools, Equipment & Work Enablement

• Company-provided laptop and all required professional design software licenses
• Dedicated budget for AI tools, design tools, and productivity software, based on practical role needs
• Authority to introduce and standardize new tools or workflows across the design team where they improve efficiency or quality

Role Scope & Operating Environment

• Full ownership of the design function across brands, products, and platforms
• Expected to operate upstream in product definition, brand direction, and business decision-making
• Design is treated as a strategic lever, with accountability for clarity, consistency, and execution at scale

Cross-Team & Business Exposure

• Direct, ongoing collaboration with U.S.-based stakeholders and leadership teams
• Active participation in category expansion, brand evolution, and multi-market initiatives
• Regular engagement with senior leadership where design decisions have visible business impact

Role Challenge & Long-Term Value

• Operate at full authority from day one; success measured by organizational outcomes, not skill development
• Scope expands as the company grows into new categories beyond its current core business
• Opportunity to define how design scales in a multi-brand, multi-platform organization, not just what gets designed