Creative Director, Digital

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

We are looking for a Creative Director to help us envision and deliver a cohesive, compelling, engaging, and distinctive brand strategy for our digital experience — from creative concepts to launched products.

In this role you will own the ideation and creation of creative concepts spanning a significant portion of the customer journey. This includes landing pages, design language for product discovery and purchase funnels, brand moments, lifecycle marketing, and post purchase experiences. Your role will elevate storytelling through visuals, motion graphics, photography, illustration, typography and more. You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact.

Our user journey is heavily narrative, story-telling, and craft driven. As such you will have a key role in shaping how Ethos grows — and will help make Ethos the most trusted, modern, and appealing life insurance experience in the world.

This role combines strategic vision, team and resource management, with hands-on design excellence.

Duties and Responsibilities:

• Define and evolve the creative vision for how the company’s brand is expressed through its digital product, customer experience, and design systems.

• Lead creative direction for our product and lifecycle journeys — covering landing experiences, life-cycle marketing, product discovery and application flows, and policy management.

• Collaborate with Product Design and Product Management to ensure the company’s identity, tone, and emotion are consistently reflected in every product interaction, from UI to motion to storytelling moments.

• Collaborate with Marketing and Brand teams to maintain cohesion between campaign storytelling and the in-product experience.

• Collaborate cross-functionally with leadership to align product aesthetics with company strategy and values.

• Push creative innovation across the design practice — exploring new ways to bring the brand to life through design systems, visual craft, illustration, animation, motion, graphics, photography, typography, microinteractions and more.

• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications and Skills:

• 10+ years of experience in design, art direction, or creative leadership, with a strong track record of shaping digital products and brand systems, and several years leading multi-person design teams.

• Proven ability to design visually striking, emotionally resonant, and intuitive experiences that deliver compelling narratives for b2c journeys. Ideally within industries that involve complex decisions such as fintech, healthtech, or insurtech.

• Proven ability to own a portfolio of surfaces, managing priorities for a small team.

• Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows.

• Skilled at team and stakeholder communication — you make design rationale clear and compelling.

• A track record of positive impact to quality, craft and design culture.

• A portfolio showcasing breakthrough creative work showcasing strong storytelling craft for b2c products that connects brand and products seamlessly

#LI-Remote #LI-JA1

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.