Creative Director, Copy and Content

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

About the role

This role sits at the intersection of brand strategy, creative leadership, and storytelling. You will own the full spectrum of voice, tone, and written creative across both the Anthropic and Claude brands — from web copy and marketing campaigns to thought leadership, editorial content, and beyond. You will build and grow a team of talented writers and content strategists, and partner closely with fellow Creative Directors to deliver creative work that is not only beautiful and polished, but genuinely moves people.

We are looking for a creative leader who brings both rigorous craft and bold creative instinct — someone who can shape how the world understands and relates to AI through the power of language.

Responsibilities

Define and evolve brand voice

• Own and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences — from developers and enterprise buyers to the general public.

• Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all creative touchpoints and channels.

Lead creative strategy and writing

• Set creative direction for an environment where first drafts are abundant and judgment is scarce — your job is curation, elevation, and the creative calls that require taste and stakes-awareness.

• Own the creative strategy, writing, and editorial standards for marketing campaigns, product communications, web content, social media, thought leadership, and more.

• Define what "raising the bar" means when volume is no longer the bottleneck. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality.

Build and develop a team

• Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly.

• Foster a culture of craft, creative ambition, and collaborative excellence.

• Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale.

Partner across the creative studio

• Work hand-in-hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world-class creative work across all channels and audiences.

• Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level.

• Serve as the connective tissue between human creative vision and AI execution infrastructure — translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale.

• Represent the copy discipline in a world where the question is no longer "can we make this?" but "should we, and does it sound like us?

You may be a good fit if you

• Have 10+ years of experience in creative leadership, with a strong background in creative strategy, copywriting, and content — ideally in a fast-moving, high-stakes environment.

• A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale.

• Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust.

• Proven track record of building and leading creative teams, with a talent for hiring exceptional talent and fostering their growth.

• Strong cross-functional collaboration skills — comfortable working closely with designers, product teams, engineers, and senior stakeholders to bring creative visions to life.

• The ability to balance strategic thinking with hands-on creative work, and to move fluidly between high-level direction and detailed execution.

• A genuine curiosity about AI and its impact on the world — and the ability to communicate complex ideas with clarity, nuance, and warmth.

Strong candidates may also have

• Experience working within or alongside a technical or scientific organization, and comfort translating complex subject matter into accessible, compelling creative.

• Familiarity with the AI industry landscape and the unique communications challenges it presents.

• Experience working in a creative studio or in-house creative environment at a high-growth technology company.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:
$320,000—$400,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process