Creative Director, Cooking

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role, Mission or Department Overview

The New York Times is looking for a Creative Director to help guide the expansion of NYT Cooking, creating and coordinating visual systems that make the Cooking experience more engaging, delightful and distinctive for a growing audience across platforms.

You'll be a member of Cooking's leadership team, shaping creative processes and developing workflows. You'll have a particular focus on building brand identity and cohesion across product surfaces, social media channels, books, merchandise, and events, along with sponsorships and partnerships.

You'll work with a group of editors, video producers and product designers on Cooking, and you'll also collaborate with teams across The Times, including marketing, commerce and advertising. You'll connect and contribute to the larger design function and goals for design excellence at The Times, helping create a culture of open collaboration, innovation and community.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

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Lead visual strategy and develop visual systems, working with team members from the earliest stages to produce assets that move us toward Cooking's goals and build on the Times standards for visual excellence

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Guide other teams, including Marketing and Advertising, on identity elements and principles for Cooking, on and off platform

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Partner with product designers on strategic implementation of typographic systems and unique brand assets throughout the product experience

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Maintain brand consistency while pushing the boundaries of creativity

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Refine and improve art direction and delivery workflow across teams

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Partner with editors to provide ideas and direction for expanding our Cooking newsletters, franchises and other properties

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Work with Audience Insights teams to ensure attitudinal and behavioral insights are central to your teams' work and process

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Partner with New York Times brand designers to ensure Cooking assets work strategically within the larger portfolio

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Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

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This role reports to the Editor, Food & Cooking.

Basic Qualifications:

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10+ years of experience working with cross-functional teams focused on developing editorial and product experiences in the digital space

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Proficiency in Adobe Suite and Figma

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Experience driving compelling creative strategy and execution, ideally in media

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Outstanding conceptual and design abilities, with a strong portfolio demonstrating innovative visual and typographic design systems and digital-first creative thinking

Preferred Qualifications:

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A highly developed instinct for balancing brand goals with performance goals

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Experience developing and improving production workflows

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Superb written and oral communication skills and the ability to navigate complex corporate structures

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Experience leading through influence, and collaborating on strategic projects with multi-stakeholder groups

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Proficiency with motion, sound and editing tools

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A passion for Cooking, a passion for the New York Times's mission and a commitment to be a part of our innovation and growth

REQ-019600

The annual base pay range for this role is between:
$170,000—$190,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

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