Creative Copywriter

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Business unit: Ogilvy Health

Team: Creative

Location: Sydney

Employment type: Permanent

We're looking for a Creative Copywriter to join the Ogilvy Health team - use your creativity to solve complex problems and drive behaviour change.

About the role:

Reporting to the Group Creative Director you are responsible for developing outstanding advertising concepts and copy, as well as earned creativity that comes to life via PR/social channels. You will work across Ogilvy Health and Ogilvy PR, on both Health prescription and consumer brands. Your work solves the client’s business problem by communicating the key facts to the audience in a clear and concise manner, presented in unexpected and resounding ways. You love ideas and making them come to life through the English language.

As a Creative Copywriter, you are not only the communicator but also responsible for how the communication is conveyed. Your passion for ideas, language and storytelling shows through in your innovative and highly crafted work. The position of copywriter is a critical function within the Ogilvy Health and PR creative department - you give us the ability to put our name in lights!

As a member of the Ogilvy Health and PR creative team, it is your job to produce the best-in-class creative work that displays your writing skills across all mediums. You understand the core concepts of strategy and have experience solving client’s business problems. You confidently participate in client meetings, presenting work and contributing to creative discussions. You collaborate with other disciplines to ensure effective campaign development and execution. You assist with business development and new pitch activity when required.

You contribute to making our Ogilvy Health and PR creative department a great place to work, fostering a sense of community within the creative team.

What you’ll do:

• Solve complex business problems and drive behaviour change through creativity and conceptual thinking.

• Understand the importance of the “big idea” and how well the work reflects it within the framework of the clients’ brand.

• Work effectively with art directors and/or medical writers and health PR specialists to create powerful, thought-provoking work that’s code compliant but not standard healthcare.

• Generate effective and imaginative concepts, headlines and copy.

• Write with consistency, accuracy and creative flair.

• Express ideas clearly, concisely and persuasively.

• Present with passion to wow your audience.

• Where you can, always look to bring innovation into our work. Whether that’s AI, AR, VR, a new product idea or simply a new way of doing something, or doing something that’s never been done.

• Craft is everything. Always ensure ours is the best. From the simplest job to a campaign, anything that leaves the Ogilvy Health + PR creative department is
of the highest quality.

• Be responsible and accountable for work. Listen and ask the right questions to thoroughly understand the business problem and brief.

• Respond positively to internal and client feedback, re-work ideas, (whilst retaining creative integrity) to successfully address feedback and minimise rework.

• Understand the market in which the client’s brand is competing.

• Catch up with brand teams to make sure you are aligned with client’s strategy and business objectives.

• Be the brand ambassador for your clients.

What you'll bring:

• 3+ years marketing or advertising agency experience as conceptual copywriter.

• A passion for healthcare communications and awareness.

• Proactive and positive approach to work and an eagerness to learn and progress.

• A portfolio of well written ideas, headlines, stories, social posts and/or anything that can demonstrate your handle of the English language.

• The ability to speak to a range of audiences, using a variety of tone, style, attitude and format.

• Proven ability to manage and organise multiple tasks and meet deadlines.

• Habitually on top of inspiring, cutting-edge trends and developments.

• Where you can, always look to bring innovation into our work. Whether that’s AI, AR, VR, a new product idea, or simply a new way of doing something, or doing something that’s never been done.

• Excellent written and verbal communication.

• Impeccable attention to detail.

• Hardworking, dedicated and passionate about healthcare communications.

• A positive, calm and considered manner is essential.

Why Ogilvy?  

• Go global with Ogilvy: As part of a leading global network, you'll have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe.

• Family & caregiver support: We offer a gender-neutral parental leave policy, providing 16 weeks of paid leave to support all parents and caregivers throughout their journey. We're committed to helping you balance your career and family life.

• Unlock the power of AI: Get exclusive access to WPP Open, our cutting-edge global AI platform, and leverage the latest technology to enhance your work and drive innovation.

• Work in style at Barangaroo: Sydney-based employees enjoy our brand new, state-of-the-art WPP campus in the heart of Barangaroo.

• Belong at Ogilvy: We're deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council, SheCD, WPP Unite, and Reconciliation Action Plan programs are just some of the ways we're creating a culture where everyone feels valued and respected.

• Invest in your growth: We're invested in your success. You'll receive a tailored personal development plan to help you achieve your goals, along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.

• Recharge & rejuvenate: Enjoy a range of additional leave benefits, including your birthday off, Summer Fridays, and loyalty leave (an extra day for each year you're with us).

• Wellness your way: Take advantage of discounted rates with health and fitness providers, plus access to yoga, meditation, and wellbeing programs to support your mental and physical health.

• Confidential support: We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges.

• Recognising excellence: We celebrate your achievements and loyalty through our employee reward programs.

• Referral bonus: Bring your talented friends to Ogilvy and receive a bonus!

• Unlock exclusive savings: Access discounts and vouchers for major household brands through our benefits platform, perkSPACE.

At Ogilvy, inclusivity is essential to our success. We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.

If you require any accessibility adjustments during the recruitment process, please let us know: [email protected]

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.