Creative Copywriter

About The Role

As a Creative Copywriter, you are a driven creative who uses ideas and words to make complex concepts feel clear, human, and worth engaging with. You’ll work inside multidisciplinary squads alongside designers, video creatives, and producers. You will contribute ideas, shape stories, and own the quality of both thinking and copy across the work you’re assigned.

This role is for someone who thinks creatively, writes intentionally, and understands that strong copy and ideas don’t just sound good—they move people.

What You'll Do

Creative Thinking & Storytelling

• Contribute and shape creative ideas that translate objectives and messages into compelling stories.

• Help shape narratives that make finance feel relevant, approachable, and actionable.

• Think beyond formats: starting from what needs to be said and why it matters.

Copy Craft & Execution

• Write clear, engaging copy across multiple touchpoints (social, video scripts, campaigns, CRM, product comms).

• Own the quality, clarity, and tone of your copy end-to-end.

• Adapt writing style and structure based on channel, audience, and objective.

Collaboration Inside Squads

• Collaborate with other creatives & producers to turn ideas into clear, well-crafted work.

• Contribute perspectives and solutions, not just deliverables.

Making Complexity Human

• Translate financial and investment concepts into language people can actually understand.

• Balance accuracy with accessibility, be informative without being dry, be engaging without being misleading.

What Success Looks Like

• Your copy is clear, intentional, and on-brand.

• Your ideas improve the work, not just the words.

• You take ownership of your craft without waiting for step-by-step instructions.

• You contribute to campaigns and systems, not just isolated assets.

• People trust your writing and concepts to explain things that matter.

What This Role Is Not

• Not just executing tasks handed to you.

• Not writing in isolation without understanding context.

• Not waiting for perfect briefs to start thinking.

• Not focused on output volume over quality.

What You'll Need

• Strong copywriting fundamentals in Arabic and English, with cultural fluency across audiences.

• A creative mindset: curiosity, taste, and the ability to think in ideas, not just words.

• Comfort working in a collaborative, feedback-driven environment.

• Interest in finance, investing, or learning how money works.

• A sense of ownership over your work and a desire to get better over time.

Who Are We?

Thndr was founded on a bold dream to democratize access to investing through smart tech and human-centric design. This is simply our way of saying we give anyone with a smartphone the simple and easy access they need to preserve and grow their wealth. At the same time, we’re shaping the future of investing while actively driving the economies we serve by promoting local investment products.

History has shown that investing is the single greatest way to build long-term wealth, but before Thndr, only a very small percentage of people had access to it due to:

• High barriers to entry — In the form of excessive minimum account balances, complex, outdated onboarding, and low financial literacy.

• Irrelevant experience — Catered toward expert traders and financial specialists, therefore alienating the majority of the population.

• Fragmented offering — Investment products were not gathered in a single, intuitive outlet.

We don't just talk about change, we deliver it. Here's a glimpse into our impact so far:

• 3 million app downloads

• $8.8bn in annualized traded value

• #1 platform in terms of traded value

• 84% of our users are investing for the first time

• 65% of our users come from outside of capital cities and have previously had limited access to financial institutions

Building on the success of our core platform, we are continuing to change culture and break down barriers by launching Rumble, the subscription-based investment recommendations platform.

Rumble was born with the vision to empower everyday individuals to build wealth confidently and intelligently through access to timely and in-depth advice from the industry’s top experts.

Going beyond traditional investment advice, it offers long and short-term investment recommendations and financial content through engaging articles and videos that guide users on their financial journey and maximize their returns.

At Thndr, we're looking for people driven by our mission to help us democratize investing across the MENA region.