Country Manager - Thailand & Vietnam

About Zeal Group / Traze
Zeal Group is an award-winning global FinTech business with a strong international presence across Asia, Europe, MENA, and South America, delivering multi-asset trading solutions through its brands and technology-led platforms. Through Traze, the business provides access to products including FX, commodities, indices, and cryptocurrencies, serving clients in fast-moving and high-growth trading markets. Zeal is a people-focused organization that combines commercial ambition, innovation, and regional market expertise to build long-term growth.

About the Role
The Country Manager – Thailand & Vietnam will lead the commercial growth, market expansion, and operational development of both markets, with full responsibility for building regional presence, strengthening existing team structures, and scaling the business significantly. This role is suited to a commercially driven leader with strong experience in brokerage, fintech, or financial services who can grow revenue, lead teams, build partnerships, and deliver market-specific strategies across Thailand and Vietnam. The position will play a critical role in expanding local market share, improving team performance, and growing the regional setup to 5x its current scale.

Responsibilities

• Develop and execute the growth strategy for Thailand and Vietnam, covering market expansion, client acquisition, revenue generation, and long-term business development.
• Lead, manage, and scale the existing regional team across sales, business development, partnerships, and supporting functions, ensuring the structure is built to achieve 5x growth.
• Own core commercial KPIs including accounts opened, deposits, trading volume, revenue, team productivity, and overall regional performance.
• Build and strengthen strategic relationships with high-value clients, IBs, affiliates, partners, and other local business channels to accelerate market penetration.
• Work closely with marketing, product, and regional leadership teams to localize go-to-market strategies, improve client conversion, and enhance retention across both countries.
• Ensure strong execution standards across people leadership, budget control, reporting, compliance awareness, and operational effectiveness in line with business priorities.

Requirements:
Must Have

• 8+ years of relevant experience in Leading Forex, CFD, brokerage, fintech, financial services, or a closely related trading environment.
• Proven experience leading and scaling commercial teams, with strong people management and performance leadership capability.
• Demonstrated success in market expansion, business development, and revenue growth within competitive regional markets.
• Strong understanding of FX/CFD products, trader behaviour, client lifecycle management, and sales performance metrics.
• Excellent commercial judgment, negotiation skills, stakeholder management, and the ability to build trusted external partnerships.
• Fluent English communication skills, with the ability to operate in a fast-paced, target-driven, and cross-functional environment.

Good to Have / Preferred

• Direct experience managing Thailand and/or Vietnam markets within a brokerage, fintech, or trading business.
• Existing network of IBs, affiliates, sales partners, or high-value clients across Southeast Asia.
• Experience launching or scaling a market from early-stage growth into a more established regional operation.
• Strong knowledge of digital acquisition channels, regional marketing strategy, and conversion-focused growth initiatives.
• Familiarity with regulated financial products, compliance-sensitive environments, and cross-border stakeholder management.
• Local language capability in Thai and/or Vietnamese would be a strong advantage. Additionally, we prefer candidates who speak Chinese or Cantonese.