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Country Head, Thailand

Theorchard

Bangkok Remote permanent

Posted: March 17, 2026

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Quick Summary

As a Country Head, Thailand, you will lead the local team, drive revenue growth, and develop strategies to acquire clients in the Thai market. You will be responsible for setting goals, developing staff, and articulating the company's value proposition. This is a challenging role that requires strong leadership and communication skills.

Job Description

As the Country Head, Thailand you will lead the local team and oversee strategy, market development and client acquisition in Thailand.

You will be driving efficient communication and best practices, setting and attaining goals, developing staff, and articulating and operationalizing the company’s value proposition are critical to the candidate’s success.

In this role you will also maintain high level relationships across the industry, while successfully elevating the company’s revenue and profile within the current client and retail base, and acting as primary conduit for new business opportunities to drive the business.

What you'll do:

• Manage relationships with distributed music clients across a variety of genres, including high
touch frontline and high volume catalog labels.

• Attract, sign and retain new talent in order to grow The Orchard’s direct to artist business.

• Oversee high level retail relationships and ensure best practices across all retail outlets.

• Liaise and coordinate between local SME departments and Orchard HQ.

• Drive product adoption of The Orchard’s tools and services across the client base.

• Act as local industry representative attending events and conferences as required.

• Assist with content acquisition and business development.

• Liaise with various internal departments, from finance and marketing to legal and management, to ensure all client and retail partner business needs are met.

Who you are:

• 10+ years of music industry experience

• Strong experience and understanding of the local and international music industry and digital landscape.

• Experience within a label or distribution company managing catalogues, frontline releases and relationships.

• Expertise using content management systems and digital metadata across a variety of genres.

• Excellent knowledge of the digital space, including music retail, analytics and social media, with an ability to adapt to a constantly changing landscape.

• Highly advanced organizational skills with the ability to multi-task and prioritize to tight deadlines.

• Music connoisseur and lover, with a willingness to attend industry events and shows.

• Flexibility to work evenings and weekends as required and able to travel internationally.

• Fluent in both English and Thai language.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day

• A modern office environment designed for you, empowering you to bring your best

• Investment in your professional growth and development enabling you to thrive in our vibrant community

• The space to accelerate progress, positively disrupt and create what happens next

• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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