Country Brand Lead - Vaccine

ROLE SUMMARY

Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the Vaccines category in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.

ROLE RESPONSIBILITIES

Marketing Strategy

- Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach

- Adapt and tailor competitive positioning and messaging/creative to Saudi

market

- Demonstrate deep marketing expertise and critical thinking to challenge status quo

- Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience

- Prioritize marketing efforts to maximize commercial return by segment / microsegment 

Marketing Execution

- Assess priority channels by audience and activate through content / messaging

- Design strong creative briefs that inform creative development and media execution 

- Define and proactively  optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable

- Use agile marketing methods to test and execute content

- Develop marketing plans and content that deliver high-performing campaign results

Marketing Measurement

- Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance

- Use data to guide marketing strategies, resource allocation, and investment decisions

- Identify trends and actionable insights to improve marketing effectiveness

- Understand marketing KPI measurement and attribution across channels

- Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience

Leadership

- Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations

- Have a bias for action, learn by doing, and move fast to seize new opportunities

- Speak up, innovate, take risks, and raise the bar for a better future

- Lead with purpose and integrity and exhibit a strategic, enterprise mindset

- Build trust with partners and leverage each other’s expertise to multiple impact

- Support one another through compassion, empowerment, recognition, and a culture of joy

BASIC QUALIFICATIONS

• 10 years of commercial experience in Pharma Industry.

• Experience in Saudi and/or Vaccines is a Plus.

• Marketing or relevant function experience within the industry.

• Bachelor's Degree or equivalent required

• Proficiency in Arabic & English.

PREFERRED QUALIFICATIONS

·       Master's degree degree

·       Therapeutic Area experience

·       High Self-awareness

·       Builds effective teams.

·       Leads change and innovation.

·       Demonstrates business acumen and entrepreneurial spirit.

·       Acts decisively in complex and fast-moving environment.

·       Insight – Mastering.

·       Data Analysis, Interpretation, Communication – Mastering.

·       Strategy & Planning – Applying.

·       Execution – Mastering.

·       Innovation – Applying.

·       New Asset – Applying.

·       Metrics – Mastering.

·       Matrix management – Mastering.

·       Market Access – Applying.

·       Market Research – Applying.

ORGANIZATIONAL RELATIONSHIPS

Country President /Category Leads , Legal Lead , Compliance Lead , PH&E Lead , Launch Excellency lead , Medical Affairs Lead, Regulatory Lead , Marketing roles, EMGL, EMCO, and ICO.

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research